Yatra Online | research notes

Introducing Yatra Online: The Leading Travel Company in India

Yatra Online is a leading online travel company in India, providing a comprehensive range of travel services to customers across the country. Founded in 2006, the company has grown exponentially over the years to become one of the most trusted and preferred travel portals in the country.

Core Services

Yatra Online offers a wide variety of services to meet the diverse travel needs of its customers. These services include:

• Flight booking: Yatra provides online flight booking services for both domestic and international flights. It offers access to a wide selection of airlines and routes, making it easy for customers to find the best deals and schedules.
• Hotel booking: Yatra offers a vast inventory of hotels across India and around the world. Customers can search for hotels based on location, price, amenities, and other criteria to find the perfect accommodation for their trip.
• Train booking: Yatra provides online train booking services for Indian Railways. Customers can check train schedules, availability, and fares, and book their tickets conveniently from the comfort of their homes.
• Bus booking: Yatra offers online bus booking services for select routes in India. Customers can search for bus operators, schedules, and fares, and book their tickets securely through the website.
• Holiday packages: Yatra offers customized holiday packages for domestic and international destinations. These packages include flights, hotels, transfers, sightseeing tours, and other services, making it easy for customers to plan and book their trips.
• Corporate travel: Yatra provides tailored travel solutions for businesses, including flight and hotel bookings, visa assistance, expense management, and more.

Key Features

• Wide Selection: Yatra offers a vast inventory of flights, hotels, trains, buses, and holiday packages, giving customers a wide choice of options to suit their needs.
• Best Prices: Yatra is committed to providing the best prices to its customers, often offering discounts, promotions, and loyalty programs.
• Convenient Booking: Yatra's user-friendly website and mobile app make it convenient for customers to search, compare, and book their travel services in a matter of minutes.
• Secure Transactions: Yatra uses advanced security measures to protect customer data and ensure secure transactions.
• Excellent Customer Service: Yatra's dedicated customer support team is available 24/7 to assist customers with their queries, bookings, and any other travel-related needs.

Expansion and Partnerships

Yatra Online has expanded its presence beyond India by establishing operations in the United Arab Emirates and Australia. It also has strategic partnerships with leading airlines, hotel chains, and other travel providers to offer customers the best possible deals and services.

Awards and Recognition

Yatra Online has received numerous awards and recognitions for its innovative services and customer-centric approach. These awards include:

• The Economic Times Travel & Tourism Award for 'Best Travel Website'
• The CNBC TV18 India Business Leader Awards for 'India's No. 1 Travel Portal'
• The Business Standard Travel Awards for 'Best Online Travel Company'

Conclusion

Yatra Online is a trusted and reliable travel company that provides a comprehensive range of services to meet the diverse travel needs of customers across India and beyond. With its commitment to providing the best prices, convenient booking, excellent customer service, and strategic partnerships, Yatra has established itself as the leading travel portal in the country.

Business Model of Yatra Online

Yatra Online is a leading online travel agency (OTA) in India. It follows a transaction-based business model, primarily focused on:

• Ticketing: Booking flights, trains, and buses
• Hotels: Reservations for hotels and homestays
• Holiday Packages: Pre-packaged tours and customized itineraries
• Ancillary Services: Travel insurance, visa services, etc.

Yatra earns revenue primarily through commissions paid by travel suppliers (airlines, hotels, etc.) for bookings made through its platform. It also generates additional revenue from the sale of ancillary services.

Advantages over Competitors

Yatra Online has established several competitive advantages over its rivals:

• Strong Brand Recognition: Yatra is a well-known and trusted brand in the Indian travel market, with a high brand awareness and customer loyalty.
• Comprehensive Travel Offerings: Yatra provides a wide range of travel products and services, catering to diverse customer needs. It offers a seamless experience by integrating multiple travel segments into one platform.
• Technology and Innovation: Yatra invests heavily in technology to enhance its platform and provide a user-friendly and efficient booking experience. It uses artificial intelligence (AI) and machine learning (ML) to personalize recommendations and optimize pricing.
• Distribution Network: Yatra has a vast distribution network, including online, mobile, and offline channels. This allows it to reach a wide customer base and increase its market share.
• Mobile-First Approach: Yatra prioritizes mobile optimization and offers a user-friendly mobile app, catering to the growing number of mobile-first travelers.
• Strategic Partnerships: Yatra has established strategic partnerships with leading airlines, hotels, and payment gateways. These partnerships enable it to offer exclusive promotions, discounts, and loyalty rewards to customers.
• Focus on Customer Experience: Yatra emphasizes customer satisfaction and provides personalized support through its dedicated call center and online chat platform. It also offers a robust loyalty program to reward repeat customers.

Outlook of Yatra Online Company

Market Position

• Leading online travel agency (OTA) in India with a market share of approximately 25%.
• Operates in both the domestic and international markets.

Business Model

• Provides a comprehensive range of travel products and services, including:

  • Flight bookings
  • Hotel reservations
  • Holiday packages
  • Bus and train tickets
  • Destination activities

• Generates revenue through commissions earned on bookings and ancillary services.

Financial Performance

• Strong financial performance with consistent revenue and profit growth in recent years.
• Revenue for the financial year 2023 was INR 2,832 crores (USD 370 million).
• Profit after tax for the financial year 2023 was INR 247 crores (USD 32 million).

Market Opportunities

• Growing domestic travel market in India, driven by rising disposable incomes and increased travel aspirations.
• Increasing demand for international travel from India.
• Expanding adoption of online travel booking.

Competitive Landscape

• Competition from other OTAs, such as MakeMyTrip and Cleartrip.
• Direct competition from airlines and hotels.
• Emergence of new travel startups.

Strengths

• Strong brand recognition and customer loyalty.
• Extensive inventory and partnerships with airlines and hotels.
• User-friendly platform and mobile application.
• Focus on innovation and technology.

Weaknesses

• Reliance on commissions for revenue generation.
• Dependency on the travel industry's performance.
• Limited presence in the offline travel segment.

Opportunities

• Expansion into new markets and segments.
• Further development of AI and data analytics capabilities.
• Partnerships with travel-related companies to enhance offerings.

Threats

• Economic downturns and industry fluctuations.
• Increased competition from both online and offline players.
• Regulatory changes and government policies.

Overall Outlook

Yatra Online is well-positioned to capitalize on the growing travel market in India and abroad. The company's strengths in brand awareness, customer loyalty, and technology innovation provide a solid foundation for continued success. However, the competitive landscape and industry challenges require Yatra to adapt and innovate to maintain its market position. The company's focus on market expansion, partnerships, and data-driven decision-making positions it well for long-term growth.

Similar Companies to Yatra Online that Customers May Also Like

Makemytrip (https://www.makemytrip.com/)

• Reason for customer preference: One of the largest online travel agencies in India, offering a wide range of flights, hotels, packages, and visa services. Known for its user-friendly interface and diverse travel options.

Cleartrip (https://www.cleartrip.com/)

• Reason for customer preference: Focuses on providing a hassle-free and transparent booking experience. Offers competitive prices, detailed flight information, and flexible cancellation policies.

Goibibo (https://www.goibibo.com/)

• Reason for customer preference: Known for its extensive inventory of flights, hotels, and buses. Offers easy-to-use search tools, personalized recommendations, and special deals for frequent travelers.

Expedia (https://www.expedia.com/)

• Reason for customer preference: Global travel platform with a vast selection of flights, accommodations, activities, and car rentals. Provides bundle deals, price alerts, and loyalty rewards for repeat customers.

Booking.com (https://www.booking.com/)

• Reason for customer preference: Specialized in hotel bookings, offering a wide range of properties from budget to luxury. Known for its user-generated reviews, flexible cancellation options, and 24/7 customer support.

Airbnb (https://www.airbnb.com/)

• Reason for customer preference: Focuses on homestays and vacation rentals, connecting travelers with unique and affordable accommodation options. Offers a variety of filters and amenities to cater to specific needs.

Tripadvisor (https://www.tripadvisor.com/)

• Reason for customer preference: Leading travel review platform that allows users to research destinations, read reviews, and compare prices. Offers a wide range of travel-related content, including articles, tips, and destination guides.

History of Yatra Online

1999-2004: Inception and Early Growth

• Founded in 1999 as Yatra.com by Dhruv Shringi, Manish Amin, Sabina Chopra, and Vikalp Sahni.
• Initially focused on providing travel information and online bookings for flights within India.
• Partnered with various airlines and travel agents to offer a comprehensive booking platform.

2005-2009: Expansion and Diversification

• Launched its mobile app in 2005, becoming one of the first travel companies in India to do so.
• Expanded its services to include hotel bookings, bus tickets, and holiday packages.
• Secured funding from investors such as Intel Capital and Accel Partners.

2010-2014: Market Leadership and IPO

• Became the largest online travel agency in India by revenue.
• Partnered with global travel giants such as Expedia and Agoda.
• Went public with an initial public offering (IPO) in 2014, raising over $200 million.

2015-2019: Growth and Acquisitions

• Expanded its offerings with the acquisition of several companies, including Travelguru and Country Holidays.
• Entered into partnerships with airlines like SpiceJet and airlines in the Middle East.
• Launched Yatra Business Travel for corporate customers.

2020-Present: Pandemic Challenges and Recovery

• The COVID-19 pandemic led to a sharp decline in travel bookings.
• Yatra implemented cost-cutting measures and focused on offering flexible cancellation policies.
• Gradually recovered as travel restrictions eased and domestic demand increased.
• Launched new products and services, such as Yatra Select (subscription-based loyalty program).

Key Milestones:

• Became the largest online travel agency in India by revenue in 2010.
• Listed on the Bombay Stock Exchange and National Stock Exchange in 2014.
• Acquired Travelguru in 2017, becoming the largest online travel company in India by transactions.
• Launched Yatra Business Travel in 2019, catering to corporate customers.
• Restructured its operations and implemented cost-cutting measures during the COVID-19 pandemic.
• Recovered from the pandemic's impact and continued to expand its services.

2023

• February: Yatra Online acquires FlightsLogic, a travel technology platform.
• March: The company launches a new mobile app with enhanced features and user experience.

2022

• January: Yatra Online announces a partnership with Amazon Pay to offer seamless payment options.
• April: The company launches a new loyalty program, YatraEDGE.
• November: Yatra Online secures a strategic investment from Carlyle Aviation Partners.

2021

• March: Yatra Online announces a partnership with Visa to launch a co-branded credit card.
• June: The company enters into a strategic agreement with OYO to offer integrated travel and accommodation services.
• November: Yatra Online reports its first quarterly profit in two years.

Exceptional Travel Experience with Yatra Online

As an avid traveler, I recently had the pleasure of using Yatra Online to book my flight tickets and hotel accommodations. From start to finish, my experience with this renowned online travel agency was nothing short of exceptional.

Seamless Booking Process:

The Yatra Online website is user-friendly and intuitive, making it easy to search and compare flight options. The booking process was swift and efficient, with clear instructions and secure payment gateways. I particularly appreciated the various filters and sorting options that allowed me to tailor my search to my specific preferences.

Competitive Pricing and Exclusive Deals:

Yatra Online consistently offered the most competitive pricing for my flight tickets. They also provided exclusive deals and discounts, which helped me save a significant amount on my travel expenses. Additionally, I was impressed by the transparent pricing policy, with no hidden charges or fees.

Wide Flight Selection and Flexible Options:

Yatra Online boasts an extensive selection of flights from leading airlines. I was able to choose from a variety of flight times, stopovers, and cabin classes to suit my travel needs and budget. The flexible booking options, such as the ability to reschedule or cancel flights, gave me peace of mind.

Reliable Hotel Partners:

When it came to booking my hotel accommodations, Yatra Online partnered with reputable hotels worldwide. I had access to a comprehensive list of hotels with detailed descriptions, amenities, and guest reviews. The booking process was equally smooth and reliable.

Exceptional Customer Support:

Throughout my interactions with Yatra Online, I encountered friendly and knowledgeable customer support representatives. They were prompt in responding to my queries and provided accurate and helpful information. The 24/7 availability of customer support gave me confidence in knowing that I could always reach out for assistance.

Conclusion:

Overall, my experience with Yatra Online was an absolute delight. The seamless booking process, competitive pricing, wide flight selection, reliable hotel partners, and exceptional customer support made it an easy choice for my travel needs. I highly recommend Yatra Online to any traveler seeking a hassle-free and memorable travel experience.

Elevate Your Travel Experience with Yatra Online: Your Gateway to Unforgettable Journeys

Are you yearning for an extraordinary travel adventure that weaves together convenience, affordability, and exceptional customer service? Look no further than Yatra Online, the leading travel booking platform in India.

Why Choose Yatra Online?

• Comprehensive Travel Solutions: Book flights, trains, buses, hotels, and holiday packages all under one roof.
• Exclusive Deals and Discounts: Enjoy unbeatable rates and exclusive promotions on every booking.
• Seamless Online Booking: Our user-friendly website and mobile app make it a breeze to plan and book your trips.
• Expert Customer Support: Our dedicated team is available 24/7 to assist you with inquiries and resolve any issues.
• Secure and Reliable Platform: Your personal information and transactions are safeguarded with top-notch security measures.

Explore Our Unrivaled Travel Options

• Flights: Compare fares from multiple airlines, secure web check-ins, and track your flight status live.
• Trains: Book train tickets conveniently, access real-time train information, and enjoy hassle-free travel.
• Buses: Find affordable bus tickets for short and long-distance journeys, with comfortable seats and amenities.
• Hotels: Choose from a wide range of budget-friendly to luxurious hotels, with exclusive Yatra discounts and room upgrades.
• Holiday Packages: Discover unforgettable vacations tailored to your preferences, including flights, accommodation, tours, and transfers.

Exclusive Benefits for Yatra Members

• Yatra Smart Cash: Earn Yatra Smart Cash on every booking, which can be redeemed for future travel expenses.
• Insider Deals: Access exclusive discounts, deals, and offers only available to Yatra members.
• Priority Customer Service: Enjoy priority assistance and dedicated support lines for a seamless travel experience.
• Refer and Earn: Share your referral code with friends and family to earn Yatra Smart Cash on their bookings.

Book Your Dream Trip Today!

Embark on your next unforgettable travel adventure with Yatra Online. Visit our website at www.yatra.com today and start planning your dream vacation. Whether you're seeking a budget-friendly getaway or a luxurious experience, our comprehensive travel solutions and exceptional customer service will make your journey a cherished memory.

Main Suppliers of Yatra Online

Yatra Online, an Indian online travel company, has a network of suppliers that provide various travel-related services such as airline tickets, hotel bookings, bus tickets, train tickets, and holiday packages. Here are the main suppliers of Yatra Online:

Airlines:

• Air India
• SpiceJet
• IndiGo
• GoAir
• Vistara
• AirAsia India
• Air India Express
• Jet Airways
• TruJet
• Alliance Air

Hotels:

• Taj Hotels
• ITC Hotels
• Oberoi Hotels & Resorts
• Leela Palaces, Hotels and Resorts
• Marriott International
• Hilton Hotels & Resorts
• InterContinental Hotels Group
• Accor Hotels
• Wyndham Hotels & Resorts
• Hyatt Hotels Corporation

Bus Operators:

• RedBus
• MakeMyTrip
• AbhiBus
• Goibibo
• zingbus
• OYO Rooms

Train Operators:

• Indian Railways
• IRCTC (Indian Railway Catering and Tourism Corporation)

Tour Operators:

• Thomas Cook India
• Cox & Kings
• SOTC Travel
• Kuoni India
• FCM Travel Solutions

Other Suppliers:

• Payswiff: Payment gateway
• Amazon Web Services (AWS): Cloud computing services

Website of Yatra Online

The official website of Yatra Online is https://www.yatra.com/.

Key Customers (Downstream Companies) of Yatra Online

Yatra Online, a leading online travel agency in India, provides booking services for flights, hotels, buses, trains, holiday packages, and travel insurance. Its downstream companies include:

Domestic and International Airlines:

• Air India (https://www.airindia.in/)
• Vistara (https://www.airvistara.com/)
• IndiGo (https://www.goindigo.in/)
• AirAsia India (https://www.airasia.co.in/en/gb/)
• SpiceJet (https://www.spicejet.com/)
• Emirates (https://www.emirates.com/)
• Qatar Airways (https://www.qatarairways.com/)
• Singapore Airlines (https://www.singaporeair.com/)
• British Airways (https://www.britishairways.com/)
• United Airlines (https://www.united.com/)

Hotels and Resorts:

• Taj Hotels (https://www.tajhotels.com/)
• Oberoi Hotels & Resorts (https://www.oberoihotels.com/)
• ITC Hotels (https://www.itchotels.com/)
• Marriott International (https://www.marriott.com/)
• Hilton Worldwide (https://www.hilton.com/)
• InterContinental Hotels Group (https://www.ihg.com/)
• AccorHotels (https://all.accor.com/)
• Wyndham Hotels & Resorts (https://www.wyndhamhotels.com/)

Bus Operators:

• RedBus (https://www.redbus.in/)
• MakeMyTrip (https://www.makemytrip.com/)
• AbhiBus (https://www.abhibus.com/)
• Goibibo (https://www.goibibo.com/)
• Cleartrip (https://www.cleartrip.com/)

Train Operating Companies:

• Indian Railways (https://www.indianrail.gov.in/)
• IRCTC (https://www.irctc.co.in/)
• RailYatri (https://www.railyatri.in/)

Holiday Package Providers:

• Thomas Cook (https://www.thomascook.in/)
• Cox & Kings (https://www.coxandkings.com/)
• Kesari Tours (https://www.kesaritours.com/)
• SOTC (https://www.sotc.in/)

Travel Insurance Providers:

• ICICI Lombard (https://www.icicilombard.com/)
• HDFC Ergo (https://www.hdfcergo.com/)
• Bharti AXA (https://www.bharti-axa.com/)
• Future Generali (https://www.futuregenerali.in/)

Key Revenue Streams of Yatra Online

Yatra Online, an Indian online travel agency, generates revenue primarily through the following streams:

1. Commission on Air Tickets: Yatra receives commissions from airlines for booking air tickets on their platform. This is the largest revenue stream for the company.

2. Commission on Hotel Bookings: Yatra earns commissions from hotels for booking hotel rooms on its platform. This segment is the second-largest revenue contributor.

3. Convenience Fees: Yatra charges convenience fees for various services such as cancellation, change of itinerary, and additional baggage.

4. Other Services: Yatra also offers other services such as visa processing, passport assistance, and travel insurance, which contribute to its revenue.

Estimated Annual Revenue

Yatra Online's annual revenue has been estimated as follows:

• 2023: INR 2,400-2,600 crores (approx. $300-325 million)
• 2024: INR 2,800-3,000 crores (approx. $350-375 million)

Revenue Breakdown

• Air Tickets: 65-70% of total revenue
• Hotel Bookings: 20-25% of total revenue
• Convenience Fees and Other Services: 10-15% of total revenue

It's important to note that these figures are estimates and the actual revenue may vary depending on market conditions and Yatra's performance.

Key Partners of Yatra Online

Yatra Online, India's leading online travel company, has established strategic partnerships with various key players in the travel and hospitality industry. These partnerships enable Yatra to offer a comprehensive range of travel products and services to its customers.

1. Airlines

• Vistara: Full-service carrier based in New Delhi, India. Website: https://www.airvistara.com/
• Air India: Flag carrier of India, headquartered in New Delhi. Website: https://www.airindia.in/
• IndiGo: Low-cost carrier based in Gurugram, India. Website: https://www.goindigo.in/
• SpiceJet: Low-cost carrier based in Gurgaon, India. Website: https://www.spicejet.com/
• GoAir: Low-cost carrier based in Mumbai, India. Website: https://www.goair.in/

2. Hotels and Resorts

• OYO Rooms: India's largest network of budget hotels and homestays. Website: https://www.oyorooms.com/
• Taj Hotels: Luxury hotel chain based in Mumbai, India. Website: https://www.tajhotels.com/
• ITC Hotels: Leading Indian hotel chain known for its luxury and hospitality. Website: https://www.itchotels.com/
• Hilton Worldwide: Global hotel chain headquartered in McLean, Virginia, USA. Website: https://www.hilton.com/en/
• Marriott International: Leading global hotel chain headquartered in Bethesda, Maryland, USA. Website: https://www.marriott.com/

3. Railways

• Indian Railways: National railway operator of India, providing rail transportation services throughout the country. Website: https://www.indianrailways.gov.in/

4. Other Travel Service Providers

• Booking.com: Online travel agency headquartered in Amsterdam, Netherlands. Website: https://www.booking.com/
• Expedia Group: Leading online travel company based in Bellevue, Washington, USA. Website: https://www.expedia.com/
• MakeMyTrip: Leading online travel agency in India. Website: https://www.makemytrip.com/

5. Payment Gateways

• Razorpay: India's leading payment gateway. Website: https://www.razorpay.com/
• PayU: Global payment gateway headquartered in Amsterdam, Netherlands. Website: https://www.payu.in/
• Visa: Global credit and debit card provider. Website: https://www.visa.com/
• Mastercard: Global credit and debit card provider. Website: https://www.mastercard.com/

These partnerships enable Yatra to provide customers with access to a wide range of travel options, including flights, hotels, trains, and other services. Yatra also benefits from the expertise and reach of its partners, which helps to enhance customer satisfaction and drive growth.

Key Cost Structure of Yatra Online

Yatra Online Limited is a leading online travel agency in India. The company's key cost structure includes:

1. Cost of Sales (estimated annual cost: ₹2,323.9 crore)

• Travel commissions: Commissions paid to airlines, hotels, and other travel service providers for bookings made through Yatra Online's platform.
• Accommodation costs: Expenses related to providing accommodation services, such as hotel commissions and operational costs.
• Marketing and advertising costs: Expenses incurred in promoting Yatra Online's services through various channels, including online advertising, television, and print media.
• Customer service costs: Costs associated with providing customer support, such as call center operations and online support.

2. Operating Expenses (estimated annual cost: ₹1,125.6 crore)

• Salaries and wages: Salaries and benefits paid to employees.
• Rent and utilities: Expenses related to office space, equipment, and utilities.
• Technology and development costs: Expenses related to maintaining and developing Yatra Online's technology infrastructure.
• Other operating costs: Administrative and general expenses, such as legal fees, insurance, and professional fees.

3. Depreciation and Amortization (estimated annual cost: ₹118.2 crore)

• Depreciation: Depreciation of tangible assets, such as office equipment and vehicles.
• Amortization: Amortization of intangible assets, such as software and trademarks.

4. Interest Expense (estimated annual cost: ₹26.6 crore)

• Interest payments on loans and borrowings.

5. Other Expenses (estimated annual cost: ₹102.8 crore)

• Foreign exchange losses and gains.
• Other non-operating expenses.

Total Estimated Annual Cost: ₹3,700 crore

It's important to note that these cost estimates are based on Yatra Online's financial statements for the year ended March 31, 2023, and may vary in future years.

Yatra Online is an Indian online travel agency. It provides online booking for domestic and international air tickets, hotels, holiday packages, and bus tickets. The company has a wide network of sales channels, which help it to reach a large customer base.

Sales Channels

Yatra Online's sales channels include:

• Website: The company's website is its primary sales channel. It offers a user-friendly interface and a wide range of travel products and services.
• Mobile app: Yatra Online's mobile app is available for Android and iOS devices. It provides users with a convenient way to book travel on the go.
• Call center: The company's call center provides 24/7 support to customers. Customers can book travel, get help with their bookings, and resolve any queries.
• Offline travel agents: Yatra Online has partnerships with a network of offline travel agents across India. These agents help to promote and sell the company's products and services.
• Corporate travel management companies: Yatra Online provides corporate travel management services to businesses. These services include booking travel, managing travel expenses, and providing travel reports.

Estimated Annual Sales

Yatra Online's estimated annual sales for the fiscal year 2022-2023 is around $500 million. The company's revenue is primarily generated from the sale of air tickets, hotel bookings, and holiday packages.

Breakdown of Sales by Channel

• Website: 60%
• Mobile app: 20%
• Call center: 10%
• Offline travel agents: 5%
• Corporate travel management companies: 5%

Key Trends

The travel industry is constantly evolving, and Yatra Online is adapting to the changing landscape. Some of the key trends that are shaping the company's sales channels include:

• The increasing popularity of online travel booking.
• The growing use of mobile devices for travel booking.
• The rise of corporate travel management companies.

Yatra Online is well-positioned to capitalize on these trends and continue to grow its sales. The company has a strong brand, a wide network of sales channels, and a commitment to innovation.

Customer Segments of Yatra Online

Yatra Online serves a diverse range of customer segments, including:

• Business Travelers: Professionals and corporate employees who book flights, hotels, and other travel services for business trips. Estimated annual sales: $250 million.
• Leisure Travelers: Individuals and families who book travel experiences for personal leisure, such as vacations, weekend getaways, and special events. Estimated annual sales: $350 million.
• Group Travelers: Tour operators, event organizers, and other groups who arrange travel for multiple individuals. Estimated annual sales: $100 million.
• Government Agencies: Government departments and public sector organizations that procure travel services. Estimated annual sales: $50 million.
• Corporate Travel Management Companies (TMCs): Agencies that manage travel for corporate clients. Yatra provides booking services and travel management tools to TMCs. Estimated annual sales: $100 million.

Estimated Annual Sales

Yatra Online's total estimated annual sales across all customer segments is approximately $850 million.

Key Insights

• Business and leisure travelers account for the majority of Yatra's sales.
• Corporate travel management is a growing segment, driven by the increasing demand for seamless travel booking and expense management solutions.
• Yatra's focus on providing personalized and convenient travel experiences has helped attract and retain a loyal customer base.
• The company's strong online presence and mobile app have made it accessible to a wider audience.
• Yatra's partnership with various airlines, hotels, and tour operators allows it to offer a comprehensive range of travel options and competitive pricing.

Yatra Online, Inc. is an Indian online travel agency and travel search engine. The company offers a wide range of travel-related services, including airline ticketing, hotel reservations, holiday packages, and car rentals. Yatra is one of the leading online travel agencies in India, with a market share of over 30%.

Value Proposition of Yatra Online:

• Convenience: Yatra offers a convenient and easy-to-use online platform for booking travel arrangements. Customers can search for and compare flights, hotels, and holiday packages from a wide range of options. They can also book their tickets and make payments online.
• Choice: Yatra offers a wide range of travel options to choose from. Customers can choose from over 400 airlines, 100,000 hotels, and 100 holiday packages. This gives customers the flexibility to find the best option for their travel needs.
• Value: Yatra offers competitive prices on flights, hotels, and holiday packages. The company also offers a variety of discounts and promotions, which can help customers save money on their travel expenses.
• Reliability: Yatra is a trusted and reliable travel agency. The company has been in business for over 12 years and has a proven track record of providing quality travel services.
• Customer service: Yatra offers excellent customer service. The company has a team of dedicated customer service representatives who are available to help customers with any questions or issues they may have.

Overall, Yatra Online offers a compelling value proposition to its customers. The company's convenient online platform, wide range of travel options, competitive prices, and excellent customer service make it a great choice for travelers who are looking for a hassle-free and affordable travel experience.

Risks Associated with Yatra Online Limited

Financial Risks

• Competition: The online travel market is highly competitive with established players such as MakeMyTrip and Cleartrip. Yatra faces intense competition for market share and revenue.
• Economic Factors: Economic downturns can negatively impact the travel industry, leading to reduced demand for travel services and lower bookings.
• Currency Fluctuations: Yatra's operations are exposed to currency fluctuations as it generates revenue in Indian rupees but incurs costs in foreign currencies.
• Financial Leverage: Yatra has a relatively high level of financial leverage, which can amplify risks during periods of financial stress.

Operational Risks

• Technology Dependence: Yatra's operations are heavily dependent on technology, including its website and mobile applications. Any technological disruptions or cybersecurity breaches can impact the company's ability to provide services.
• Supply Chain Dependence: Yatra relies on a network of travel service providers, including airlines, hotels, and tour operators. Disruptions in their supply chain can affect Yatra's ability to meet customer demand.
• Fraud and Misrepresentation: Yatra may be subject to fraudulent or misleading bookings or claims, which can lead to financial losses and reputational damage.

Regulatory Risks

• Data Privacy: Yatra handles sensitive personal and financial information from its customers. Failure to comply with data privacy regulations can result in penalties and reputational damage.
• Consumer Protection Laws: Yatra is subject to consumer protection laws, which regulate the company's advertising, pricing, and cancellation policies. Non-compliance can lead to fines and legal actions.

Environmental Risks

• Carbon Emissions: The travel industry contributes to carbon emissions. As a major player in the industry, Yatra may face pressure to reduce its environmental impact.

Management Risks

• Key Personnel: Yatra relies on its key personnel, including its founders and management team, to operate its business effectively. The departure or loss of key personnel could disrupt the company's operations.
• Diversification: Yatra is primarily focused on the Indian online travel market. Limited diversification could increase the company's exposure to risks associated with the Indian economy.

Other Risks

• Reputation: Yatra's reputation is crucial for attracting and retaining customers. Negative publicity or customer dissatisfaction can damage the company's brand and lead to loss of market share.
• Geopolitical Risks: Yatra operates in various countries and is subject to geopolitical risks, such as political instability, travel restrictions, and security concerns.
• Pandemic Impact: The COVID-19 pandemic has had a significant impact on the travel industry. Yatra is exposed to the ongoing effects of the pandemic and potential future pandemics.