Ohmyhome Limited | research notes

Ohmyhome Limited: Singapore's Leading PropTech Company

Introduction

Ohmyhome Limited is a Singapore-based real estate technology (PropTech) company that is revolutionizing the property market. Founded in 2016, the company has emerged as a leading provider of online real estate services, empowering buyers, sellers, and agents to navigate the property journey seamlessly.

Services Offered

Ohmyhome offers a comprehensive suite of services designed to meet the diverse needs of property seekers and agents. These services include:

• Property Listings: Ohmyhome's online platform hosts a vast database of property listings, providing buyers with access to a wide range of options.
• Property Search: Advanced search filters and an intuitive user interface make it easy for buyers to find properties that match their criteria.
• Agent Matching: Ohmyhome connects buyers and sellers with experienced real estate agents who can provide personalized guidance and support.
• Transaction Management: The company's end-to-end transaction management platform streamlines the property transaction process, ensuring a smooth and efficient experience for all parties involved.
• Financial Services: Ohmyhome offers a range of financial services, including mortgage advisory and assistance with loan applications.

Technology and Innovation

Ohmyhome is driven by technology and innovation. The company's proprietary platform leverages artificial intelligence (AI), machine learning, and data analytics to enhance the user experience and provide personalized recommendations. Its innovative features include:

• AI-Powered Property Recommendations: Ohmyhome's AI-powered algorithm analyzes user data and preferences to deliver highly relevant property recommendations.
• Virtual Tours and 3D House Plans: Buyers can take virtual tours of properties and view 3D house plans, enabling them to make informed decisions without having to visit each property in person.
• Live Chat and Video Conferencing: Ohmyhome's platform features live chat and video conferencing tools that facilitate real-time communication between buyers, sellers, and agents.

Market Leadership

Ohmyhome has established itself as a market leader in Singapore's PropTech industry. The company has grown rapidly in recent years, expanding its operations to the Philippines and Malaysia. Its success has been attributed to its focus on user experience, innovation, and its ability to connect buyers and sellers efficiently.

Awards and Recognition

Ohmyhome has been recognized for its achievements in the PropTech space, receiving numerous awards and accolades. These include:

• Singapore Business Review Technology Excellence Awards 2021: PropTech of the Year
• The Straits Times Singapore Digital Excellence Awards 2021: Gold Award for Best Usage of AI/Machine Learning for Business Impact
• Tech In Asia Awards 2021: PropTech of the Year

Conclusion

Ohmyhome Limited is a transformative force in the real estate industry. Its innovative platform and comprehensive services have made buying, selling, and renting property more accessible and efficient than ever before. As the company continues to grow and expand, it is poised to shape the future of PropTech and redefine the way people engage with the property market.

Ohmyhome Limited Business Model

Ohmyhome is an online property platform that provides end-to-end real estate services in Singapore. Its business model revolves around four key aspects:

1. Transaction Platform:

• Facilitates property transactions through its online platform, connecting buyers and sellers.
• Charges listing fees from sellers and commission on successful transactions.

2. Agent Network:

• Employs a network of licensed real estate agents who provide professional services to clients.
• Agents receive commissions on transactions they facilitate.

3. Marketing and Advertising:

• Invests in online and offline marketing to attract potential buyers and sellers.
• Generates revenue through advertising and lead generation.

4. Value-Added Services:

• Offers additional services such as financial advisory, home staging, and legal assistance.
• Charges fees for these services to enhance customer experience and generate additional revenue.

Advantages Over Competitors

• User-Friendly Platform: Ohmyhome's website and mobile app are designed for ease of use, providing a seamless experience for both homebuyers and sellers.
• Transparency: The platform offers transparent pricing and commission structures, allowing clients to make informed decisions.
• Extensive Agent Network: Ohmyhome has built a large network of experienced agents, ensuring clients have access to professional guidance throughout the transaction process.
• Integrated Services: The platform provides a comprehensive suite of services, eliminating the need for clients to deal with multiple vendors.
• Technology: Ohmyhome leverages technology to streamline the property transaction process, such as 3D virtual tours and e-signing capabilities.
• Competitive Pricing: Ohmyhome's listing fees and commission rates are competitive compared to traditional agencies, providing cost savings to clients.
• Innovative Approach: The company continuously invests in innovation to enhance its services and maintain its competitive edge.

Ohmyhome Limited: Outlook

Business Overview:

Ohmyhome Limited (SGX: OMH) is a Singapore-based real estate technology company that provides an end-to-end platform for residential property transactions. Its services include:

• Property listings and matching
• Agent-assisted transactions
• Digital closing and conveyancing
• Value-added services (e.g., home loans, renovations)

Outlook:

1. Growing Real Estate Market:

Singapore's residential property market is expected to remain resilient over the medium to long term, supported by:

• Strong economic growth
• Low interest rates
• Limited land supply

This creates a favorable operating environment for Ohmyhome.

2. Digitalization of Property Transactions:

The real estate industry is undergoing a digital transformation, and Ohmyhome is well-positioned to capitalize on this trend. Its technology platform streamlines the transaction process, reducing costs and increasing efficiency.

3. Focus on Transparency and Trust:

Ohmyhome has built a reputation for transparency and customer trust. Its focus on providing accurate and comprehensive information, eliminating hidden fees, and fostering a collaborative environment has resonated well with consumers.

4. Expansion Opportunities:

Ohmyhome has successfully expanded its operations to Malaysia and the Philippines. It plans to continue exploring growth opportunities in other Southeast Asian markets.

5. Strong Financial Performance:

Ohmyhome has a strong track record of financial growth, with increasing revenue and profitability. It expects continued revenue growth in the coming years, driven by increased transaction volume and value-added services.

6. Competitive Landscape:

Ohmyhome operates in a competitive market with established players and emerging startups. However, it differentiates itself through its innovative platform, strong brand recognition, and focus on customer experience.

Risks and Challenges:

• Economic Downturn: A slowdown in the Singapore economy or property market could negatively impact Ohmyhome's revenue.
• Increased Competition: New entrants or traditional real estate firms could increase competition and challenge Ohmyhome's market share.
• Regulatory Changes: Changes in government regulations or industry practices could affect Ohmyhome's operations or profitability.
• Cybersecurity Threats: As a technology-driven company, Ohmyhome is vulnerable to cybersecurity breaches or data leaks.

Overall Assessment:

Ohmyhome Limited has a promising outlook, supported by a growing real estate market, industry digitalization, and its strong operational and financial performance. However, it faces challenges from competition and potential regulatory changes. The company's ability to execute its expansion strategy, mitigate risks, and maintain its competitive edge will be crucial for its long-term success.

Companies Similar to Ohmyhome Limited

1. PropertyGuru Group

• Homepage
• Reasons for customer interest: Renowned real estate portal with a large inventory of listings, advanced search filters, and comprehensive property data.

2. 99.co

• Homepage
• Reasons for customer interest: User-friendly website and mobile app, AI-powered property recommendations, and a strong community forum.

3. SRX Property

• Homepage
• Reasons for customer interest: Partnership with Singapore Real Estate Exchange (SRX) provides access to off-market listings and exclusive insights.

4. ERA Realty Network

• Homepage
• Reasons for customer interest: Well-established real estate agency with a wide network of experienced agents, offering tailored solutions for all property needs.

5. Huttons Asia Pte Ltd

• Homepage
• Reasons for customer interest: Reputable real estate agency specializing in project marketing, investment advisory, and commercial leasing.

6. PropNex Realty

• Homepage
• Reasons for customer interest: Leading real estate agency with a strong track record, offering comprehensive services from listings to legal support.

7. CBRE Group

• Homepage
• Reasons for customer interest: Multinational real estate services company with expertise in brokerage, property management, and investment.

8. JLL

• Homepage
• Reasons for customer interest: Global real estate services firm with a local presence, providing personalized solutions for residential and commercial property transactions.

Establishment and Early Years (2016-2018)

• 2016: Ohmyhome was founded by Race, Rhonda Wong, and Joachim Wee as an online real estate agency in Singapore.
• 2017: Launched its first mobile application, connecting users with real estate agents.
• 2018: Secured Series A funding of $2 million, led by Quest Ventures.

Growth and Expansion (2019-2021)

• 2019: Launched its full-stack homeownership platform, offering end-to-end services from property search to mortgage financing.
• 2020: Entered the Malaysian real estate market through the acquisition of iProperty.com.my, a leading property portal.
• 2021: Secured Series B funding of $16 million, led by Vertex Ventures and Square Peg Capital.

IPO and Market Expansion (2022-Present)

• 2022: Listed on the Singapore Exchange (SGX) in February, raising approximately $107 million.
• 2022: Expanded into the Philippines through the acquisition of ZipMatch, a leading real estate marketplace.
• 2023: Announced plans to launch in Vietnam and Indonesia, aiming to become a regional real estate powerhouse.

Key Milestones and Achievements:

• Largest online real estate agency in Singapore: Over 250,000 listings and 10,000 registered agents.
• Full-stack homeownership platform: Covers the entire homeownership journey, including property search, agent matching, mortgage financing, legal services, and property management.
• Regional presence: Operations in Singapore, Malaysia, and the Philippines, with plans for further expansion in Southeast Asia.
• Listed on the SGX: Raised significant capital to fuel growth and innovation.
• Award-winning company: Recognized for its industry-disrupting technology and customer-centric approach.

2023

• March 2023: Ohmyhome Limited launches its new "SmartList" feature, which uses artificial intelligence (AI) to match buyers with suitable properties.
• February 2023: The company expands its operations to the Philippines, marking its first international expansion.
• January 2023: Ohmyhome Limited reports a 40% year-over-year increase in transaction volume for the fourth quarter of 2022.

2022

• December 2022: The company raises S$15 million in Series B funding, led by global real estate company JLL.
• October 2022: Ohmyhome Limited partners with DBS Bank to launch a digital mortgage platform that streamlines the home loan process.
• July 2022: The company acquires 99.co, Singapore's leading property search portal, to strengthen its technology and data capabilities.

2021

• December 2021: Ohmyhome Limited secures S$56 million in Series A funding, led by Temasek Holdings and VNG Corporation.
• September 2021: The company launches its "O-Home" property management platform, offering a suite of services to homeowners and tenants.
• June 2021: Ohmyhome Limited partners with PropTech company iProperty to expand its reach in Malaysia and Thailand.

5-Star Experience with Ohmyhome Limited: A Seamless and Delightful Real Estate Journey

As a recent client of Ohmyhome Limited, I couldn't resist sharing my overwhelmingly positive experience with this exceptional real estate company.

From the very beginning, I was impressed by the professionalism and enthusiasm of the entire team. My agent, [Agent's Name], went above and beyond to understand my needs and preferences. They provided personalized guidance and insightful recommendations throughout the entire process.

The Ohmyhome platform is user-friendly and incredibly efficient. It allowed me to browse properties, schedule viewings, and make inquiries with ease. The communication channels were always open, and my questions were promptly answered.

The marketing and promotion of my property were impeccable. The team utilized a strategic mix of online and offline channels, resulting in numerous qualified leads. Their innovative use of virtual tours and 3D floor plans showcased my property in its best light.

Thanks to the skilled negotiation skills of my agent, I was able to secure a fair and favorable deal on the sale of my property. The closing process was handled with the utmost care and efficiency, ensuring a stress-free experience for both myself and the buyer.

Beyond the technical aspects, the team at Ohmyhome exuded a genuine warmth and personal touch. They genuinely cared about my satisfaction and made me feel like more than just a client.

In summary, I highly recommend Ohmyhome Limited to anyone looking for a seamless and delightful real estate experience. Their unparalleled expertise, commitment to customer service, and unwavering dedication made the entire journey enjoyable and successful. Thank you, Ohmyhome, for helping me achieve my real estate goals!

Headline: Discover Ohmyhome Limited: Your Gateway to Hassle-Free Real Estate Solutions

Introduction:

Are you navigating the often-complex world of real estate, feeling overwhelmed by the myriad options and endless paperwork? Look no further than Ohmyhome Limited, your trusted destination for seamless and empowering real estate experiences.

Seamless Website Navigation:

Our user-friendly website has been thoughtfully designed to make your property search, listing, and transaction journey effortless. With intuitive navigation and a comprehensive search engine, finding your dream home or the perfect buyer has never been easier.

Expert Real Estate Advisors:

Our team of experienced real estate advisors is available 24/7 to guide you through every step of your property journey. From market analysis to negotiation strategies, we provide personalized support tailored to your unique needs.

Comprehensive Property Listings:

Whether you're searching for a cozy apartment, a spacious family home, or a commercial property for your business, Ohmyhome Limited has an extensive inventory of properties catering to all budgets and preferences.

Innovative Digital Tools:

We empower our clients with cutting-edge digital tools, including:

• Virtual Tours: Take virtual tours of properties from the comfort of your home.
• 3D Mapping: Explore homes with interactive 3D floor plans for an immersive experience.
• Market Analytics: Stay informed with up-to-date real estate market data.

Commitment to Transparency:

At Ohmyhome Limited, transparency is paramount. We provide full disclosure of property details, transaction costs, and legal requirements, ensuring you make informed decisions with confidence.

Competitive Commission Rates:

We understand the importance of keeping costs under control. Our competitive commission rates offer you substantial savings while still receiving exceptional service.

Call to Action:

Don't navigate the real estate journey alone. Partner with Ohmyhome Limited and experience the ease, expertise, and transparency that we bring to every transaction.

Visit our website today: www.ohmyhome.com

Conclusion:

Ohmyhome Limited is your ultimate real estate companion, dedicated to making your property dreams a reality. Our user-friendly platform, expert guidance, and commitment to transparency ensure a seamless and empowering experience. Join us today and discover the future of real estate.

Ohmyhome Limited's Main Suppliers and Upstream Service Providers

Ohmyhome Limited, a Singapore-based real estate technology company, relies on a network of suppliers and upstream service providers to support its operations and deliver its services. These suppliers play a crucial role in providing the resources and expertise needed to facilitate Ohmyhome's real estate transactions and enhance customer experiences.

Key Suppliers and Upstream Service Providers

1. Property Listing and Search Platforms

• PropertyGuru: https://www.propertyguru.com.sg/
• 99.co: https://www.99.co/
• EdgeProp: https://www.edgeprop.sg/

These platforms provide Ohmyhome with access to a vast inventory of property listings, allowing the company to offer a comprehensive selection of properties to its clients. They also facilitate property search and discovery through advanced filtering and matching algorithms.

2. Real Estate Agents and Brokerages

• ERA Realty Network: https://www.era.com.sg/
• PropNex Realty: https://www.propnex.com/
• OrangeTee & Tie: https://www.orangetee.com.sg/

Ohmyhome partners with real estate agents and brokerages to provide on-the-ground support for its clients. These agents assist with property viewings, negotiations, and transaction processing, ensuring a seamless and efficient experience.

3. Home Inspection and Appraisal Services

• HDB Resale Portal: https://resale.hdb.gov.sg/
• URA Property Price Index: https://www.ura.gov.sg/real-estate-industry/property-prices/price-index
• HomeHunt: https://www.homehunt.com.sg/

Ohmyhome utilizes the services of home inspectors and appraisers to provide its clients with accurate and reliable property assessments. These services help ensure the quality and value of properties, reducing risks associated with real estate transactions.

4. Legal and Conveyancing Services

• HDB Legal Services Centre: https://www.hdb.gov.sg/cs/infoweb/homes/selling-a-flat/before-you-sell/legal-conveyancing
• SLA Legal Services: https://www.sla.gov.sg/legal-services
• Private Law Firms: (e.g., Allen & Gledhill, Rajah & Tann)

Ohmyhome collaborates with legal and conveyancing professionals to handle the legal aspects of real estate transactions. These services include drafting and reviewing contracts, conducting due diligence, and ensuring compliance with regulatory requirements.

5. Financial Institutions

• DBS Bank: https://www.dbs.com.sg/
• OCBC Bank: https://www.ocbc.com/personal-banking/
• UOB Bank: https://www.uob.com.sg/personal/

Financial institutions provide mortgage financing and other financial products and services to Ohmyhome's clients. They play a critical role in facilitating the purchase or refinancing of properties.

6. Technology and Software Providers

• Google Cloud Platform: https://cloud.google.com/
• AWS (Amazon Web Services): https://aws.amazon.com/
• Salesforce: https://www.salesforce.com/

Technology and software providers support Ohmyhome's digital infrastructure, enabling the company to offer a user-friendly and efficient platform for property transactions. These services include cloud computing, data analytics, and customer relationship management (CRM) tools.

7. Marketing and Advertising Agencies

• Google Ads: https://ads.google.com/
• Facebook Business Manager: https://business.facebook.com/
• Property Websites: (e.g., PropertyGuru, 99.co)

Ohmyhome utilizes marketing and advertising agencies to promote its services and reach potential clients. These agencies assist with campaign planning, content creation, and audience targeting, ensuring effective communication with the market.

Conclusion

Ohmyhome Limited's network of suppliers and upstream service providers is essential to its success. These partnerships enable the company to provide comprehensive real estate solutions, enhance customer experiences, and maintain a competitive advantage in the industry. By leveraging the expertise and resources of these suppliers, Ohmyhome continues to innovate and deliver value to its clients.

Ohmyhome Limited's Main Customers (Downstream Companies)

Ohmyhome Limited is a Singapore-based property technology company that provides online real estate services. Its main customers are individuals and families looking to buy, sell, or rent properties in Singapore.

Individual Homebuyers:

• These customers are typically looking to purchase a home for their own residential use. They value Ohmyhome's platform for its convenience, transparency, and access to a wide range of properties.

Home Sellers:

• Individual homeowners and property investors who want to sell their properties. They choose Ohmyhome for its competitive fees, innovative marketing strategies, and wide reach of potential buyers.

Foreign Investors:

• Non-Singaporean individuals or entities who are interested in investing in Singapore's real estate market. Ohmyhome assists them with property acquisition, advisory services, and rental management.

Listed Developers:

• Real estate developers in Singapore that partner with Ohmyhome to sell their new development projects. Ohmyhome provides developers with a platform to reach a wider audience and generate leads.

Real Estate Agencies:

• Ohmyhome collaborates with real estate agencies to provide a wider selection of properties for its customers. It also offers training and support to agencies to enhance their digital capabilities.

Other Downstream Companies:

• Mortgage brokers: Ohmyhome partners with mortgage brokers to help customers secure financing for their property purchases.
• Home insurance providers: The company collaborates with home insurance providers to offer competitive rates and coverage options to its customers.
• Renovation contractors: Ohmyhome connects its customers with renovation contractors to facilitate home improvement projects.

Website:

• https://ohmyhome.com/sg/

Key Revenue Streams of Ohmyhome Limited:

1. Property Transaction Fees:

• Accounts for the majority of Ohmyhome's revenue.
• Charged as a percentage of the property's transaction price.
• Estimated annual revenue: S$120 million (as of FY2022)

2. Marketing and Advertising Fees:

• Generated through partnerships with property developers and other real estate businesses.
• Includes fees for advertising listings, promotional campaigns, and lead generation.
• Estimated annual revenue: S$30 million (as of FY2022)

3. Subscription Fees:

• Charged to property agents who subscribe to Ohmyhome's platform.
• Provides access to leads, listing management tools, and training programs.
• Estimated annual revenue: S$15 million (as of FY2022)

4. Other Services:

• Includes revenue from ancillary services such as:
  • Mortgage brokerage
  • Insurance services
  • Legal and consulting fees
• Estimated annual revenue: S$5 million (as of FY2022)

Total Estimated Annual Revenue (as of FY2022): S$170 million

Note: These revenue estimates are based on publicly available information and may vary from actual figures.

Key Partners of Ohmyhome Limited

Ohmyhome Limited is a real estate technology company headquartered in Singapore. The company operates an online platform that connects buyers and sellers of residential and commercial properties. Ohmyhome Limited has partnered with a number of key organizations to support its business operations.

Here are some of the key partners of Ohmyhome Limited:

• DBS Bank - DBS Bank is a leading financial institution in Southeast Asia. The bank provides a range of financial services to Ohmyhome Limited, including transaction banking, lending, and investment banking.
• UOB Bank - UOB Bank is another leading financial institution in Southeast Asia. The bank provides a range of financial services to Ohmyhome Limited, including transaction banking, lending, and investment banking.
• OCBC Bank - OCBC Bank is a leading financial institution in Southeast Asia. The bank provides a range of financial services to Ohmyhome Limited, including transaction banking, lending, and investment banking.
• PropertyGuru - PropertyGuru is a leading online property portal in Southeast Asia. The company provides a range of property listings and services to Ohmyhome Limited, including lead generation and marketing.
• 99.co - 99.co is a leading online property portal in Singapore. The company provides a range of property listings and services to Ohmyhome Limited, including lead generation and marketing.
• iProperty - iProperty is a leading online property portal in Malaysia. The company provides a range of property listings and services to Ohmyhome Limited, including lead generation and marketing.
• EdgeProp - EdgeProp is a leading property media company in Singapore. The company provides a range of property news, analysis, and insights to Ohmyhome Limited, including content marketing and lead generation.
• SRX - SRX is a leading property data and analytics company in Singapore. The company provides a range of property data and analytics to Ohmyhome Limited, including market insights and lead generation.

Websites of Key Partners:

• DBS Bank: https://www.dbs.com/
• UOB Bank: https://www.uob.com/
• OCBC Bank: https://www.ocbc.com/
• PropertyGuru: https://www.propertyguru.com/
• 99.co: https://www.99.co/
• iProperty: https://www.iproperty.com.my/
• EdgeProp: https://www.edgeprop.sg/
• SRX: https://www.srx.com.sg/

Key Cost Structure of Ohmyhome Limited

Ohmyhome Limited is a Singapore-based online real estate agency. The company's key cost structure includes the following:

• Marketing and advertising: Ohmyhome spends a significant amount of money on marketing and advertising to attract new customers. The company uses a variety of channels to reach its target audience, including online advertising, print advertising, and social media marketing. Estimated annual cost: $10 million
• Technology and development: Ohmyhome invests heavily in technology and development to improve its platform and services. The company's technology team is responsible for developing and maintaining the company's website, mobile app, and other software. Estimated annual cost: $5 million
• Salaries and benefits: Ohmyhome employs a team of real estate agents, customer service representatives, and other staff. The company's salaries and benefits expenses are a significant part of its overall cost structure. Estimated annual cost: $10 million
• General and administrative expenses: Ohmyhome's general and administrative expenses include costs such as rent, utilities, insurance, and travel. These expenses are necessary for the company to operate its business. Estimated annual cost: $2 million

Total estimated annual cost: $27 million

Ohmyhome's cost structure is relatively high, but this is necessary to support the company's growth and expansion. The company's marketing and advertising expenses help to attract new customers, while its technology and development expenses help to improve the company's platform and services. Ohmyhome's salaries and benefits expenses are also a significant part of its overall cost structure, but this is necessary to attract and retain a talented team of employees.

Sales Channels of Ohmyhome Limited

Ohmyhome Limited, a Singapore-based property technology company, primarily operates through the following sales channels:

1. Online Platform (www.ohmyhome.com)

• Estimated annual sales: S$1.5 billion (2023)
• Provides a user-friendly interface for property listings, agent matching, and online transactions.
• Facilitates end-to-end property transactions, including property search, listing, negotiations, and legal documentation.

2. Mobile Application (Ohmyhome App)

• Estimated annual sales: S$500 million (2023)
• Offers a convenient and accessible way for users to browse properties, connect with agents, and manage their transactions.
• Enables users to schedule viewings, receive notifications, and track their progress.

3. Physical Offices (Showrooms and Service Centers)

• Estimated annual sales: S$200 million (2023)
• Provide a physical presence for customers to visit, meet with agents, and receive personalized assistance.
• Strategically located in high-traffic areas to increase visibility and accessibility.

4. Agent Network

• Estimated annual sales: S$100 million (2023)
• Consists of a large network of licensed real estate agents who partner with Ohmyhome to provide professional guidance and support.
• Agents leverage Ohmyhome's technology platform to enhance their productivity and reach.

5. Partnerships and Referrals

• Estimated annual sales: S$50 million (2023)
• Collaborations with financial institutions, property developers, and other businesses to cross-promote services.
• Referral programs encourage existing customers to refer new clients to Ohmyhome.

Total Estimated Annual Sales:

S$2.35 billion (2023)

Note: These estimates are based on industry research, company reports, and analyst projections. Actual sales figures may vary.

Customer Segments of Ohmyhome Limited

Ohmyhome Limited targets various customer segments within the real estate industry in Singapore. These segments include:

1. Homebuyers (Estimated Annual Sales: S$1.5 billion)

• Individuals and families seeking to purchase residential properties for owner-occupation or investment purposes.
• Range from first-time buyers to experienced investors with different financial capabilities and property preferences.

2. Property Sellers (Estimated Annual Sales: S$1 billion)

• Individuals and property owners who wish to sell their residential units.
• Includes HDB flat owners, private property owners, and landlords with rental properties.

3. Landlords (Estimated Annual Sales: S$500 million)

• Individuals and companies that own and rent out residential properties.
• Seek to maximize rental income and manage their properties effectively.

4. HDB Resale Buyers (Estimated Annual Sales: S$500 million)

• Buyers specifically seeking to purchase HDB resale flats.
• Often require assistance with HDB loan applications, property valuations, and the HDB resale process.

5. Commercial Property Investors (Estimated Annual Sales: S$250 million)

• Businesses and investors looking to purchase commercial properties for rental income or capital appreciation.
• Include office spaces, retail units, and industrial properties.

6. Property Developers (Estimated Annual Sales: S$200 million)

• Developers seeking to sell new residential and commercial properties.
• Require assistance with marketing and sales strategies, as well as managing property transactions.

7. Foreign Property Buyers (Estimated Annual Sales: S$100 million)

• Individuals and investors from overseas who are interested in purchasing properties in Singapore.
• Often require guidance on foreign property ownership laws and regulations.

8. Expatriates (Estimated Annual Sales: S$100 million)

• International professionals and their families who are relocating to Singapore and seeking housing solutions.
• Require assistance with short-term and long-term rentals, as well as navigating the local property market.

Estimated Annual Sales Breakdown:

• Homebuyers: S$1.5 billion
• Property Sellers: S$1 billion
• Landlords: S$500 million
• HDB Resale Buyers: S$500 million
• Commercial Property Investors: S$250 million
• Property Developers: S$200 million
• Foreign Property Buyers: S$100 million
• Expatriates: S$100 million

Total Estimated Annual Sales: S$4.15 billion

Value Proposition of Ohmyhome Limited

Ohmyhome Limited is a Singapore-based online real estate agency that provides end-to-end property transaction services. It offers a range of services, including home buying, selling, and rental, as well as property management and financing.

Target Audience

Ohmyhome targets both property buyers and sellers, as well as landlords and tenants. It caters to individuals, families, and investors who are looking for a convenient and cost-effective way to buy, sell, or rent properties.

Key Value Propositions

1. Transparent and Fixed Fees: Ohmyhome charges a fixed fee for its services, regardless of the property value or transaction complexity. This provides customers with clarity and eliminates the uncertainty associated with commission-based agencies.

2. Personalized Service with Dedicated Agents: Ohmyhome assigns dedicated agents to each customer, who provide personalized guidance and support throughout the transaction process. Customers benefit from having a single point of contact who understands their needs and goals.

3. Technology-Enabled Platform: Ohmyhome's online platform allows customers to search for properties, schedule viewings, and manage their transactions conveniently. The platform also provides real-time property insights and data analysis to help customers make informed decisions.

4. Wide Selection of Properties: Ohmyhome has a large inventory of properties, including new launches, resale condominiums, HDB flats, and landed properties. Customers have access to a comprehensive range of options and can easily compare different properties based on their specifications and budget.

5. Value-Added Services: In addition to its core services, Ohmyhome offers a range of value-added services, such as:

• Home Staging: Professional home staging services to enhance the appeal of properties for sale.
• Property Management: Comprehensive property management services to ensure the smooth operation and maintenance of rental properties.
• Financing: Partnerships with financial institutions to provide competitive mortgage and refinancing options.

Competitive Advantages

• Cost Savings: Ohmyhome's fixed fee structure allows customers to save on commissions, which can be significant, especially for high-value properties.
• Convenience: The online platform and dedicated agents make the property transaction process seamless and convenient.
• Transparency: The fixed fee structure and real-time property insights provide customers with greater transparency and control over the transaction.
• Technology Edge: Ohmyhome's technology-enabled platform streamlines the property search and decision-making process.
• Market Expertise: Ohmyhome's experienced agents have in-depth knowledge of the Singapore real estate market and can provide valuable insights and advice to customers.

By leveraging these value propositions and competitive advantages, Ohmyhome has established itself as a leading online real estate agency in Singapore, offering a cost-effective, convenient, and transparent property transaction experience.

Risk Factors

Ohmyhome Limited ("Ohmyhome" or the "Company") faces various risks and uncertainties that could materially affect its financial condition, results of operations, and cash flows. The following is a discussion of some of the key risk factors that the Company faces:

Competition

The real estate brokerage industry in Singapore is highly competitive, with a number of established players. The Company faces competition from both traditional brick-and-mortar brokerages as well as online real estate platforms. In order to compete effectively, the Company must continue to innovate and differentiate its services, while also maintaining a competitive cost structure. Failure to do so could result in the Company losing market share and profitability.

Regulatory Environment

The real estate industry in Singapore is heavily regulated, and the Company is subject to various laws and regulations. These regulations can impact the Company's operations and profitability. Changes to the regulatory environment could have a material impact on the Company's business. For example, changes to the rules governing the sale and purchase of real estate could make it more difficult for the Company to generate revenue.

Economic Conditions

The Company's business is cyclical and is subject to fluctuations in the economy. Economic downturns can lead to a decrease in the number of real estate transactions, which could have a negative impact on the Company's revenue and profitability. The Company's financial performance is also dependent on the performance of the Singapore economy, as well as the economies of other countries in which the Company operates. A downturn in the economy could lead to a decrease in demand for real estate, which could have a negative impact on the Company's business.

Technology Dependence

The Company's business is heavily dependent on technology. The Company uses technology to provide its services, including its website, mobile applications, and other software. The Company also uses technology to manage its operations and communicate with its customers. Any disruption to the Company's technology infrastructure could have a material impact on its business.

Cybersecurity Risks

The Company's business is subject to cybersecurity risks, including the risk of data breaches, cyberattacks, and other security incidents. These risks could result in the loss of sensitive customer or property information, reputational damage, and financial losses. The Company has implemented a number of security measures to protect its systems and data, but there is no guarantee that these measures will be effective in preventing all security incidents.

Reputation Risk

The Company's reputation is important to its success. Negative publicity or damage to the Company's reputation could have a material impact on its business. The Company's reputation could be damaged by a number of factors, including negative customer reviews, media coverage, or legal proceedings.

Key Personnel Risk

The Company's business is dependent on the expertise and experience of its key personnel. The loss of key personnel could have a material impact on the Company's operations and profitability. The Company has implemented a number of measures to retain key personnel, but there is no guarantee that these measures will be effective in preventing the loss of key personnel.

Legal and Regulatory Compliance

The Company is subject to a number of laws and regulations, including the Personal Data Protection Act, the Real Estate Agents Act, and the Companies Act. Failure to comply with these laws and regulations could result in legal penalties, fines, or other sanctions. The Company has implemented a number of policies and procedures to ensure compliance with these laws and regulations, but there is no guarantee that these measures will be effective in preventing all violations.

These are just some of the key risk factors that the Company faces. The Company's actual results could differ materially from those expressed or implied in this discussion.