National Research Corporation | research notes

National Research Corporation: A Pioneer in Customer Experience Management

Introduction

National Research Corporation (NRC) is a leading global provider of customer experience management solutions. Established over 40 years ago, NRC has become a trusted partner to organizations across industries, empowering them to understand, measure, and improve their customer relationships.

Mission and Vision

NRC's mission is to help organizations achieve customer-centricity by delivering actionable insights and driving positive change. Their vision is to create a world where organizations are truly customer-focused and deliver exceptional experiences.

Expertise and Services

NRC specializes in a comprehensive range of customer experience management services, including:

• Customer Surveys: NRC conducts customer satisfaction surveys, online reviews analysis, and feedback management to provide insights into customer perceptions and preferences.
• Market Research: NRC conducts market research to help organizations understand their target market, competitive landscape, and industry trends.
• Customer Journey Mapping: NRC maps customer interactions with organizations across all touchpoints to identify areas for improvement and optimize the customer journey.
• Employee Engagement: NRC measures and improves employee engagement to drive customer experience enhancements.
• Net Promoter Score (NPS): NRC provides NPS tracking and analysis to help organizations measure customer loyalty and advocacy.

Technology and Innovation

NRC leverages the latest technology and innovation to deliver best-in-class customer experience solutions. Their proprietary platform, nVision, provides real-time data aggregation, advanced analytics, and actionable insights. NRC also invests heavily in research and development to stay at the forefront of the industry.

Recognition and Awards

NRC has received numerous industry awards and accolades for its exceptional customer experience management services. Notable awards include:

• Stevie Awards for Sales & Customer Service
• CXPA Excellence Awards
• Insights Association Excellence Awards

Global Presence

NRC has a global presence with offices in North America, Europe, Asia, and the Middle East. Their team of experienced professionals serves clients in over 60 countries, providing localized insights and solutions tailored to specific markets.

Impact on Organizations

NRC's customer experience management solutions have a significant impact on organizations:

• Increased Customer Satisfaction: NRC helps organizations identify and address areas of dissatisfaction to improve customer experiences.
• Enhanced Loyalty: NRC's programs foster customer loyalty and advocacy, leading to increased repeat business and positive word-of-mouth.
• Revenue Growth: Improved customer experiences directly translate into increased revenue and profitability for organizations.
• Competitive Advantage: NRC's insights help organizations differentiate themselves in the market by delivering exceptional customer service.

Conclusion

National Research Corporation is a trusted partner for organizations seeking to achieve customer-centricity and elevate their customer experiences. With a comprehensive range of services, innovative technology, and a global presence, NRC empowers businesses to understand, measure, and improve their interactions with customers, ultimately driving business success.

Business Model of National Research Corporation (NRC)

NRC is a global healthcare intelligence and advisory firm that provides research, data analytics, and consulting services to the healthcare industry. Its business model is based on the following key elements:

• Market Research: NRC conducts comprehensive market research studies to collect data on patient satisfaction, physician perception, and other key performance indicators (KPIs) for healthcare organizations.
• Data Analytics: NRC uses advanced data analytics techniques to process and analyze the collected data to provide insights into patient experience, quality of care, and market trends.
• Consulting Services: Based on the research findings and data analysis, NRC provides strategic consulting services to healthcare organizations to help them improve patient experience, operational efficiency, and clinical outcomes.
• Subscription Services: NRC offers subscription-based services that provide clients with ongoing access to market intelligence, benchmark data, and consulting support.

Advantages to Competitors

NRC has several advantages over its competitors in the healthcare intelligence market:

• Comprehensive Market Research: NRC's extensive market research capabilities allow it to collect data from a wide range of sources, including patients, physicians, nurses, and healthcare executives.
• Advanced Data Analytics: NRC has invested heavily in advanced data analytics technologies, which enable it to derive meaningful insights from complex datasets.
• Multidisciplinary Team: NRC employs a team of experts from various healthcare disciplines, including medicine, nursing, business, and data science. This multidisciplinary approach provides a comprehensive understanding of the healthcare market.
• Client-Centric Approach: NRC places a strong emphasis on client relationships and works closely with healthcare organizations to understand their specific needs and goals.
• Global Presence: NRC has a global footprint with offices in North America, Europe, and Asia, enabling it to provide services to healthcare organizations worldwide.

These advantages have allowed NRC to establish itself as a leading provider of healthcare intelligence and advisory services, helping healthcare organizations improve the quality of care, patient satisfaction, and business performance.

Company Overview

• Name: National Research Corporation (NRC)
• Headquarters: Lincoln, Nebraska, USA
• Industry: Market Research and Data Analytics
• Founded: 1948
• Revenue: $185 million (2022)
• Employees: Over 1,000 worldwide

Outlook

Market Position and Growth:

• NRC is a leading provider of market research and data analytics services, with a strong presence in the healthcare, retail, and financial sectors.
• The company has a global presence, with offices in North America, Europe, and Asia-Pacific.
• NRC is well-positioned to capitalize on the growing demand for data-driven insights to improve business decisions.

Market Trends:

• The market research industry is undergoing rapid transformation, driven by advancements in technology and the increasing availability of data.
• NRC has invested heavily in its technology infrastructure and data science capabilities to stay ahead of these trends.
• The healthcare sector, where NRC has a strong presence, is experiencing significant digital transformation, creating new opportunities for market research and analytics.

Innovation and Product Development:

• NRC is committed to continuous innovation and has developed a range of proprietary tools and platforms to enhance its research and analytics capabilities.
• Notable products include the Health Care Benchmarker, a benchmarking tool for healthcare organizations, and the SmartGauge suite of customer experience analytics solutions.

Financial Performance:

• NRC has demonstrated consistent financial growth in recent years.
• The company's revenue has increased by an average of 5% annually over the past five years.
• NRC has maintained a strong balance sheet and is well-positioned to invest in future growth.

Challenges and Opportunities:

• Competition: The market research industry is highly competitive, with a number of established players.
• Data Privacy and Security: NRC must navigate the evolving regulatory landscape surrounding data privacy and security.
• Changing Business Needs: Clients' research needs are constantly changing, requiring NRC to remain agile and adapt its services accordingly.

Strengths:

• Strong Brand Recognition: NRC has a well-established brand in the market research industry.
• Data Science Expertise: The company has a team of highly skilled data scientists and analysts.
• Global Presence: NRC's global footprint gives it access to a wide range of markets and data sources.

Opportunities:

• Healthcare Industry Growth: The growing demand for data-driven insights in healthcare presents significant opportunities for NRC.
• Artificial Intelligence (AI): Advancements in AI can enhance NRC's research and analytics capabilities.
• Data Partnerships: Collaborations with other data providers can expand NRC's reach and offer new insights.

Conclusion:

NRC is a well-established and growing market research and data analytics company. The company has a strong market position, experienced leadership, and a commitment to innovation. NRC is well-positioned to capitalize on market trends and overcome challenges, continuing its growth trajectory in the coming years.

Similar Companies to National Research Corporation

1. Confirmit

• Homepage: https://www.confirmit.com/
• Customer Review: Confirmit is known for its industry-leading experience management solutions that enable businesses to capture customer feedback and analyze it in real-time. It offers a comprehensive suite of tools for surveys, social media monitoring, and customer journey mapping.

2. Qualtrics

• Homepage: https://www.qualtrics.com/
• Customer Review: Qualtrics is a cloud-based experience management platform that provides end-to-end solutions for collecting, analyzing, and acting on customer feedback. Its intuitive interface and advanced analytics capabilities make it a popular choice among organizations of all sizes.

3. InMoment

• Homepage: https://www.inmoment.com/
• Customer Review: InMoment offers a customer experience management platform that helps businesses measure, analyze, and improve customer satisfaction. Its focus on customer journey optimization and real-time feedback analysis sets it apart from competitors.

4. Medallia

• Homepage: https://www.medallia.com/
• Customer Review: Medallia is renowned for its AI-powered customer experience platform. It uses natural language processing and machine learning to uncover insights from customer interactions and provide actionable recommendations for improvement.

5. ForeSee

• Homepage: https://www.foresee.com/
• Customer Review: ForeSee specializes in customer satisfaction surveys and analytics. Its solutions provide deep insights into customer behavior and motivations, enabling businesses to improve their products, services, and overall customer experience.

Why Customers Would Like These Companies

• Comprehensive experience management solutions
• Advanced analytics and reporting capabilities
• Real-time feedback analysis
• Customization and flexibility to meet specific business needs
• Proven track record of improving customer satisfaction and loyalty

1939-1945: Founding and Early Years

• National Research Corporation (NRC) was founded in 1939 by C. Ray Palmer and George Gallup in Chicago, Illinois.
• The company's initial focus was on market research and public opinion polling for consumer goods companies.

1946-1959: Expansion and Diversification

• NRC expanded its services to include research in advertising, healthcare, and automotive industries.
• The company also acquired other market research firms, including Crossley, Inc. and Ben-Mar Associates.

1960-1979: Growth and Innovation

• NRC introduced new research techniques, such as focus groups and survey sampling.
• The company expanded internationally, establishing operations in Europe and Asia.
• NRC acquired the American Association for Public Opinion Research (AAPOR).

1980-1999: Digital Transformation

• NRC pioneered the use of technology in market research, including computerized data collection and analysis.
• The company acquired several technology companies, including Vision Research and Qualis Research Group.
• NRC went public in 1987.

2000-2019: Acquisitions and Expansion

• NRC continued its acquisition strategy, purchasing companies such as Inquisite Research, NetBase Solutions, and Listenlogic.
• The company expanded into new areas, including healthcare IT, customer experience, and data science.

2020-Present: Innovation and Leadership

• NRC continues to invest in new technologies and methodologies to provide clients with cutting-edge insights.
• The company has been recognized for its innovation and leadership in the market research industry, receiving numerous awards and accolades.
• NRC currently operates in over 40 countries and serves a diverse range of clients across various industries.

2023

• January: National Research Corporation (NRC) announces the acquisition of Qualtrics' Customer XM business, strengthening its customer experience (CX) offerings.
• March: NRC releases the 2023 Financial Services RESET Study, revealing insights into the latest trends and challenges in the financial industry.
• June: NRC expands its partnership with SAP to help businesses improve employee experience (EX) through data-driven insights.

2022

• January: NRC acquires the healthcare experience measurement firm Press Ganey, enhancing its position in the healthcare industry.
• July: NRC publishes the 2022 Retail Perception Survey, providing data on consumer shopping preferences and trends.
• October: NRC launches NRC Engage, a real-time CX measurement platform that provides businesses with actionable insights.

2021

• February: NRC unveils its new brand identity, reflecting its commitment to data-driven customer and employee insights.
• May: NRC acquires Strategic Vistas, expanding its capabilities in market research and consulting.
• September: NRC releases the 2021 Customer Experience Index (CX Index), benchmarking CX performance across industries.

Exceptional Insight, Unmatched Value: A Rave Review of National Research Corporation

National Research Corporation (NRC) has consistently exceeded expectations as a leading provider of market research and consulting services. From their unparalleled expertise to their unwavering commitment to excellence, NRC has been an invaluable partner for our organization.

Unmatched Expertise and Industry Insight

NRC's team of industry veterans brings a wealth of knowledge and experience to the table. They have a deep understanding of our industry and can quickly identify trends and opportunities that we may have missed. Their insights have been instrumental in shaping our business strategies and informing our decision-making process.

Tailored Solutions for Every Business Need

NRC understands that every organization is unique. They take the time to listen to our specific objectives and develop customized research solutions that meet our exact requirements. Whether it's customer satisfaction surveys, market analysis, or competitive benchmarking, NRC's tailored approach ensures we get the data we need to drive results.

Data-Driven Results that Speak for Themselves

NRC's data collection and analysis are rigorous and meticulous. They use cutting-edge methodologies and technologies to ensure the accuracy and reliability of their findings. The data they provide has been invaluable in quantifying our performance, identifying areas for improvement, and measuring the impact of our marketing initiatives.

Exceptional Communication and Collaboration

NRC prioritizes clear and effective communication throughout the research process. They keep us informed every step of the way and are always available to answer our questions. Their ability to collaborate seamlessly with our team has resulted in successful project outcomes that have had a tangible impact on our business.

Value for Money and Exceptional Service

NRC's services offer exceptional value for money. They provide high-quality research insights at a competitive price point. Furthermore, their commitment to customer satisfaction is evident in their outstanding customer service. They are always responsive, attentive, and willing to go the extra mile to ensure our needs are met.

In summary, National Research Corporation is an exceptional provider of market research and consulting services. Their unparalleled expertise, tailored solutions, data-driven results, exceptional communication, and value for money set them apart as an industry leader. We highly recommend NRC to any organization seeking to gain valuable insights and drive business success.

Unlock the Power of Market Insights with National Research Corporation

In today's rapidly evolving business landscape, making informed decisions is crucial for success. National Research Corporation (NRC) is a trusted partner for organizations seeking actionable market insights to drive growth and competitive advantage.

Unleash the Potential of Your Website

Our cutting-edge website has been designed to provide you with all the information you need to make the most of our services. Explore our comprehensive suite of solutions, gain insights into our research methodologies, and discover how we can help you:

• Identify market opportunities
• Understand customer needs
• Optimize product and service offerings
• Measure and improve customer satisfaction

Why Choose NRC?

• Expertise and Experience: NRC has over 40 years of experience in market research and customer insights. Our team of experts boasts a deep understanding of various industries and markets.
• Tailored Solutions: We customize our research solutions to meet your specific business objectives, ensuring you get the insights you need to make informed decisions.
• Advanced Technologies: We utilize state-of-the-art technologies to collect, analyze, and interpret data, providing you with accurate and actionable insights.
• Exceptional Customer Service: Our dedicated team is committed to providing exceptional customer support throughout your project lifecycle.

Benefits of Working with NRC:

• Improved Decision-Making: Gain valuable insights to support strategic planning, product development, marketing campaigns, and customer service initiatives.
• Increased Customer Loyalty: Understand your customers' needs and preferences to build lasting relationships and drive loyalty.
• Competitive Advantage: Identify market opportunities and differentiate your business from competitors based on data-driven insights.
• Increased Revenue and ROI: Optimize your marketing efforts and product offerings to maximize revenue and return on investment.

Visit Our Website Today!

Take the first step towards unlocking the power of market insights by visiting our website at: https://www.nationalresearchcorp.com/.

Schedule a consultation with our experts to discuss your business challenges and explore how NRC can help you achieve your goals.

National Research Corporation (NRC) is a global provider of market research and data analytics services. The company's main suppliers, or upstream service providers, are primarily data and technology providers that support NRC's research and analysis capabilities.

Here are some of the key main suppliers of National Research Corporation:

• NielsenIQ: A leading global provider of market research, data, and analytics services. NielsenIQ provides NRC with consumer panel data, retail measurement data, and other insights that support NRC's research on consumer behavior and market trends.
• Ipsos: A global market research and consulting firm. Ipsos provides NRC with a range of research services, including surveys, focus groups, and qualitative research.
• GfK: A global market research and data analytics company. GfK provides NRC with data on consumer behavior, media consumption, and technology usage.
• Kantar: A global market research and consulting firm. Kantar provides NRC with data and insights on brand performance, advertising effectiveness, and consumer loyalty.
• Qualtrics: A provider of cloud-based survey software. Qualtrics provides NRC with a platform for conducting online surveys and collecting customer feedback.

These suppliers play a critical role in NRC's ability to provide high-quality research and analytics services to its clients. They provide NRC with access to a wealth of data, insights, and technology that support the company's research and analysis capabilities.

It's important to note that the specific suppliers used by NRC may vary depending on the specific research project or client requirements. NRC also collaborates with a number of other suppliers, including data processing and visualization software providers, to support its operations.

Key Customers (Downstream Companies) of National Research Corporation (NRC)

Automotive Industry:

• General Motors
• Ford Motor Company
• Toyota
• Volkswagen
• Honda

Retail and Consumer Goods Industry:

• Walmart
• Amazon
• The Home Depot
• Target
• Kohl's

Banking and Financial Services Industry:

• Bank of America
• Wells Fargo
• Citigroup
• JPMorgan Chase
• Capital One

Healthcare Industry:

• Kaiser Permanente
• UnitedHealth Group
• Humana
• CVS Health
• Walgreens Boots Alliance

Technology Industry:

• Microsoft
• Google
• Apple
• IBM
• Salesforce

Additional Information:

NRC's Target Market: NRC focuses on providing customer satisfaction and market research services to:

• Fortune 500 companies
• Leading brands and organizations
• Non-profit and government agencies

NRC's Key Service Offerings:

NRC's services help clients improve customer loyalty, satisfaction, and brand reputation through:

• Customer satisfaction surveys
• Market research studies
• Brand tracking and measurement
• Employee engagement surveys
• Data analytics and insights

NRC Websites:

• Corporate Website: https://www.nationalresearch.com/
• Healthcare Division: https://www.nationalresearch.com/healthcare/
• Financial Services Division: https://www.nationalresearch.com/financial-services/
• Automotive Division: https://www.nationalresearch.com/automotive/
• Retail and Consumer Goods Division: https://www.nationalresearch.com/retail-consumer-goods/

National Research Corporation (NRC) is a healthcare technology and data analytics company. The company's key revenue streams include:

1. Healthcare Data and Analytics: NRC provides healthcare data and analytics to hospitals, health systems, and pharmaceutical companies. This data includes patient satisfaction surveys, physician surveys, and market research. NRC's healthcare data and analytics help its clients to improve patient care, reduce costs, and grow their businesses.

• Estimated annual revenue: $250 million

2. Healthcare Consulting: NRC provides healthcare consulting services to hospitals, health systems, and other healthcare organizations. These services include strategic planning, operational improvement, and marketing. NRC's healthcare consulting services help its clients to improve their performance and achieve their goals.

• Estimated annual revenue: $150 million

3. Software and Technology: NRC develops and sells software and technology solutions for the healthcare industry. These solutions include patient satisfaction surveys, physician surveys, and market research. NRC's software and technology solutions help its clients to collect and analyze data, and to improve their performance.

• Estimated annual revenue: $100 million

4. Education and Training: NRC provides education and training programs for healthcare professionals. These programs include conferences, webinars, and online courses. NRC's education and training programs help healthcare professionals to stay up-to-date on the latest trends and best practices in healthcare.

• Estimated annual revenue: $50 million

5. Other Revenue: NRC also generates revenue from other sources, such as licensing, royalties, and investments.

• Estimated annual revenue: $25 million

Total Estimated Annual Revenue: $600 million

Key Partners of National Research Corporation

1. Qualtrics

• Website: https://www.qualtrics.com/
• Description: Qualtrics is a cloud-based experience management platform that helps organizations collect, analyze, and act on customer feedback. National Research Corporation partners with Qualtrics to provide integrated solutions for customer experience management, employee engagement, and market research.

2. Google Cloud

• Website: https://cloud.google.com/
• Description: Google Cloud is a suite of cloud computing services that includes compute, storage, networking, and analytics. National Research Corporation uses Google Cloud to power its data analytics and machine learning capabilities.

3. Amazon Web Services (AWS)

• Website: https://aws.amazon.com/
• Description: AWS is a cloud computing platform that provides a wide range of services, including compute, storage, databases, and machine learning. National Research Corporation uses AWS to host its proprietary software platforms and data warehouses.

4. Microsoft Azure

• Website: https://azure.microsoft.com/en-us/
• Description: Microsoft Azure is a cloud computing platform that provides a wide range of services, including compute, storage, databases, and machine learning. National Research Corporation uses Azure to host its customer relationship management (CRM) system and other enterprise applications.

5. Salesforce

• Website: https://www.salesforce.com/
• Description: Salesforce is a cloud-based CRM platform that helps organizations manage their customer relationships. National Research Corporation partners with Salesforce to provide integrated solutions for customer experience management and sales performance optimization.

6. SAP

• Website: https://www.sap.com/
• Description: SAP is an enterprise software company that provides a wide range of software solutions, including ERP, CRM, and supply chain management. National Research Corporation partners with SAP to provide integrated solutions for customer experience management and business intelligence.

7. Oracle

• Website: https://www.oracle.com/
• Description: Oracle is a database and software company that provides a wide range of software solutions, including ERP, CRM, and business intelligence. National Research Corporation partners with Oracle to provide integrated solutions for customer experience management and data analytics.

8. IBM

• Website: https://www.ibm.com/
• Description: IBM is a technology and consulting company that provides a wide range of services, including cloud computing, data analytics, and artificial intelligence. National Research Corporation partners with IBM to provide integrated solutions for customer experience management and digital transformation.

9. Deloitte

• Website: https://www.deloitte.com/
• Description: Deloitte is a consulting firm that provides a wide range of services, including management consulting, financial advisory, and risk management. National Research Corporation partners with Deloitte to provide integrated solutions for customer experience management and business transformation.

10. EY

• Website: https://www.ey.com/
• Description: EY is a consulting firm that provides a wide range of services, including assurance, tax, and transaction advisory. National Research Corporation partners with EY to provide integrated solutions for customer experience management and compliance.

Key Cost Structure of National Research Corporation (NRC)

NRC's cost structure primarily consists of the following components:

1. Salaries and Benefits:

NRC employs a substantial workforce of researchers, analysts, and support staff. Salaries and benefits account for a significant portion of the company's operating expenses. Estimated annual cost: $100 million - $150 million.

2. Research and Development (R&D):

NRC conducts extensive research and development activities to enhance its methodologies, products, and services. R&D costs include expenses related to data collection, analysis, and innovation. Estimated annual cost: $20 million - $30 million.

3. Marketing and Sales:

NRC actively promotes its products and services to potential clients. Marketing and sales expenses include costs associated with advertising, trade shows, and sales personnel. Estimated annual cost: $15 million - $25 million.

4. Technology and Infrastructure:

NRC relies heavily on technology and infrastructure to support its operations. These costs include expenses related to software development, hardware maintenance, and cloud computing services. Estimated annual cost: $20 million - $30 million.

5. Rent and Facilities:

NRC operates offices and research facilities in various locations. Rent and facility expenses include costs related to leasing, utilities, and maintenance. Estimated annual cost: $10 million - $20 million.

6. Travel and Entertainment:

NRC employees frequently travel for research, conferences, and client meetings. Travel and entertainment expenses include costs related to airfare, accommodation, and meals. Estimated annual cost: $5 million - $10 million.

7. Professional Fees:

NRC engages external consultants, lawyers, and other professionals for specialized services. Professional fees account for a relatively small portion of the company's cost structure. Estimated annual cost: $2 million - $5 million.

Estimated Total Annual Cost:

Based on these key cost components, the estimated total annual cost of National Research Corporation is approximately $172 million - $277 million.

It's important to note that these costs are approximate estimates and may vary depending on the company's business operations, market conditions, and other factors.

Sales Channels

National Research Corporation (NRC) primarily employs the following direct and indirect sales channels to reach its target customer base:

Direct Sales

• Field Sales Representatives: NRC's dedicated salesforce engages directly with clients to understand their research needs, present solutions, and close deals.
• Inside Sales Executives: These professionals work remotely to support field sales efforts, qualify leads, and nurture customer relationships.
• Online Sales Platform: NRC's website provides an online platform where customers can purchase research products and consulting services.

Indirect Sales

• Partnerships and Alliances: NRC collaborates with consulting firms, research agencies, and other organizations to offer complementary services and reach new markets.
• Referral Programs: NRC encourages existing clients to refer potential customers, offering incentives or discounts for successful referrals.
• Content Marketing and Webinars: NRC produces and distributes high-quality content, including white papers, webinars, and case studies, to educate prospects and generate leads.

Estimated Annual Sales

NRC's annual sales figures are not publicly disclosed as the company is privately held. However, based on industry estimates and company performance, it is approximated that NRC's annual sales revenue falls within the range of:

$500 million - $1 billion USD

Factors Contributing to Sales Performance

NRC's sales success is attributed to several factors, including:

• Strong brand reputation and industry expertise
• Comprehensive suite of research services
• Focus on client satisfaction and customization
• Effective sales team and sales enablement programs
• Strategic partnerships and alliances with complementary organizations
• Continuous investment in research and technology

Customer Segments of National Research Corporation (NRC)

NRC serves a diverse range of industries and sectors, with a focus on the healthcare, financial services, and consumer products and services industries. Its customer base can be segmented into the following categories:

Healthcare

• Hospitals and health systems: NRC provides patient satisfaction surveys, employee engagement surveys, and other services to hospitals and health systems of all sizes.
• Pharmaceutical and biotechnology companies: NRC conducts market research, clinical trial recruitment, and other services for pharmaceutical and biotechnology companies.
• Medical device manufacturers: NRC provides product development research, market research, and other services to medical device manufacturers.
• Healthcare insurers: NRC provides customer satisfaction surveys, claims analysis, and other services to healthcare insurers.

Financial Services

• Banks and credit unions: NRC provides customer satisfaction surveys, employee engagement surveys, and other services to banks and credit unions.
• Investment firms: NRC conducts market research, customer segmentation, and other services for investment firms.
• Insurance companies: NRC provides customer satisfaction surveys, claims analysis, and other services to insurance companies.

Consumer Products and Services

• Retailers: NRC provides customer satisfaction surveys, market research, and other services to retailers of all sizes.
• Consumer packaged goods companies: NRC conducts product development research, market research, and other services for consumer packaged goods companies.
• Service providers: NRC provides customer satisfaction surveys, employee engagement surveys, and other services to service providers such as telecommunications companies, utilities, and airlines.

Estimated Annual Sales

NRC's annual sales are estimated to be in the range of $100 million to $200 million. The company's revenue is generated through a combination of services, including:

• Customer satisfaction surveys
• Employee engagement surveys
• Market research
• Clinical trial recruitment
• Product development research
• Claims analysis
• Consulting

Target Audience

NRC's target audience includes:

• Healthcare executives: C-suite executives and other leaders responsible for patient satisfaction, employee engagement, and other aspects of healthcare delivery.
• Financial services executives: C-suite executives and other leaders responsible for customer satisfaction, employee engagement, and other aspects of financial services operations.
• Consumer products and services executives: C-suite executives and other leaders responsible for customer satisfaction, product development, and other aspects of consumer products and services marketing and operations.

National Research Corporation (NRC) is a global provider of market research and consulting services. The company's value proposition is based on its ability to help clients make better decisions by providing them with actionable insights into their customers and markets.

NRC's services include:

• Customer experience research: NRC helps clients understand the customer experience at every touchpoint, from initial contact to post-purchase. This research can help clients identify areas for improvement and develop strategies to improve customer satisfaction.
• Market research: NRC conducts market research to help clients understand their target market, competition, and industry trends. This research can help clients make informed decisions about product development, marketing, and sales strategies.
• Consulting services: NRC provides consulting services to help clients implement the insights they gain from their research. These services can include developing customer experience strategies, creating marketing plans, and training employees on how to provide excellent customer service.

NRC's value proposition is based on the following key factors:

• Expertise: NRC has a team of experienced researchers and consultants who have a deep understanding of customer experience and market research.
• Data quality: NRC collects high-quality data from a variety of sources, including surveys, interviews, and focus groups.
• Actionable insights: NRC provides clients with actionable insights that they can use to make better decisions.
• Customer focus: NRC is committed to providing its clients with the highest level of customer service.

NRC's value proposition has helped the company become a leading provider of market research and consulting services. The company has been recognized for its work by a number of organizations, including the American Marketing Association and the Customer Experience Professionals Association.

Benefits of Working with NRC

There are a number of benefits to working with NRC, including:

• Improved customer satisfaction: NRC can help you identify areas for improvement in your customer experience and develop strategies to improve customer satisfaction.
• Increased sales and profits: NRC can help you understand your target market and competition so that you can make informed decisions about product development, marketing, and sales strategies.
• Reduced costs: NRC can help you identify inefficiencies in your customer experience and develop strategies to reduce costs.
• Improved employee morale: NRC can help you create a positive work environment that is focused on providing excellent customer service.

If you are looking for a partner to help you improve your customer experience and make better decisions, NRC is a great option. The company's value proposition is based on its ability to provide clients with actionable insights into their customers and markets.

National Research Corporation (NRC) is a global market research and consulting firm that provides insights to help organizations make informed decisions. The company has been in business for over 70 years and has a strong reputation for providing high-quality research and analysis. However, like any company, NRC is not without its risks.

Financial risks:

• NRC is a publicly traded company, which means that its stock price can fluctuate based on market conditions. This can impact the company's ability to raise capital and fund its operations.
• NRC is heavily reliant on a small number of large clients. If these clients were to reduce their spending or terminate their contracts, it could have a significant impact on NRC's revenue and profitability.
• NRC operates in a competitive market, and there is always the risk that it will lose market share to competitors.

Legal risks:

• NRC is subject to a variety of laws and regulations, including those governing data privacy, antitrust, and employment. Failure to comply with these laws and regulations could result in fines, penalties, or other legal action.
• NRC is also subject to lawsuits from customers, employees, or other parties. These lawsuits could be costly to defend and could damage the company's reputation.

Operational risks:

• NRC is dependent on its technology to collect and analyze data. If there were to be a disruption in the company's technology, it could impact its ability to deliver its services.
• NRC's employees are its most important asset. If the company were to lose key employees, it could impact its ability to deliver its services.
• NRC operates in a global market, and there is always the risk of political or economic instability in the countries where it operates. This could impact the company's ability to conduct research and deliver its services.

Reputational risks:

• NRC's reputation is critical to its success. If the company were to be accused of unethical or illegal behavior, it could damage its reputation and make it difficult to attract and retain clients.
• NRC is also subject to negative publicity, which could damage its reputation. This could occur if the company is involved in a lawsuit, if it is criticized by the media, or if it makes a mistake in its research.

Overall, NRC is a strong company with a good track record. However, like any company, it is not without its risks. Investors and potential clients should be aware of these risks before making a decision about whether to invest in or do business with NRC.