Matterport | research notes

Matterport: Revolutionizing the Way We Experience Spaces

Introduction: Matterport is a leading provider of 3D capture technology, empowering users to transform real-world spaces into immersive digital twins. With its cutting-edge solutions, Matterport is redefining the way we interact with and experience physical environments.

3D Capture Technology: Matterport's core competency lies in its proprietary 3D capture technology. Using a combination of specialized cameras and software, Matterport's scanners capture high-resolution 3D data, creating precise and immersive digital representations of spaces. These rich 3D models capture every detail, from the structural elements to the décor and furnishings.

Immersive Digital Twins: The 3D data captured by Matterport's scanners forms the foundation of "digital twins" - virtual replicas of physical spaces. These digital twins enable users to explore, interact with, and analyze spaces remotely, as if they were physically present. Users can navigate through virtual tours, measure distances, view floor plans, and even take 360-degree perspectives.

Applications Across Industries: Matterport's 3D capture technology has broad applications across various industries, including:

• Real Estate: Create virtual tours of properties, allowing prospective buyers and tenants to experience homes and buildings remotely.
• Architecture and Design: Document and share building designs, enabling architects and designers to collaborate and visualize spaces accurately.
• Construction: Monitor construction progress, identify potential issues, and facilitate collaboration between contractors and project managers.
• Facility Management: Create digital twins of buildings and facilities, allowing for efficient space planning, asset management, and maintenance.
• Tourism and Hospitality: Showcase historical sites, museums, and hotels in a highly immersive way, attracting visitors and enhancing their experiences.

Benefits of Matterport: Matterport's technology offers numerous benefits, including:

• Remote Accessibility: Enables users to access and explore spaces remotely, anytime, anywhere.
• Increased Engagement: Interactive 3D tours are more engaging than traditional photographs or videos, capturing user attention and increasing recall.
• Enhanced Communication: Facilitates clear and accurate communication between stakeholders, reducing misinterpretations and errors.
• Data-Driven Insights: Provides valuable data and insights into space utilization, traffic patterns, and asset management.
• Reduced Costs: Digital twins can save time and resources by reducing the need for physical site visits and document storage.

Conclusion: Matterport is at the forefront of 3D capture technology, transforming the way we interact with and experience physical spaces. Its immersive digital twins enable remote exploration, enhanced communication, and data-driven insights across a wide range of industries. By digitizing the built environment, Matterport is revolutionizing the way we design, construct, manage, and engage with spaces, creating new possibilities and efficiencies.

Matterport Business Model

Matterport's business model is based on a subscription-based software-as-a-service (SaaS) model. It offers a range of software solutions that enable users to create and share immersive 3D experiences.

Revenue Streams:

• Subscription Fees: Matterport charges monthly or annual subscription fees for its software solutions, which include features such as 3D scanning, modeling, hosting, and analytics.
• Professional Services: Matterport provides professional services to assist customers with data capture, modeling, and training.
• Hardware Sales: Matterport sells specialized 3D cameras and accessories to enhance the 3D capture process.

Advantages over Competitors:

• Proprietary 3D Capture Technology: Matterport has developed proprietary 3D scanning technology that enables users to capture highly accurate and detailed 3D models of physical spaces.
• Comprehensive Software Suite: Matterport offers a comprehensive suite of software tools for creating, editing, and sharing 3D experiences, including virtual tours, floor plans, and interactive walkthroughs.
• Scalability and Cloud-Based Platform: Matterport's cloud-based platform enables businesses to scale their 3D capture and sharing capabilities seamlessly, supporting large-scale deployments.
• Data Ownership and Control: Matterport grants customers full ownership and control of their 3D data, providing flexibility and peace of mind.
• Strong Ecosystem of Partners: Matterport has established a robust ecosystem of partners, including camera manufacturers, software developers, and integrators, which extends the capabilities of its platform.

Additional Advantages:

• Time-Saving: Matterport's solutions significantly reduce the time required to capture and model physical spaces, compared to traditional methods.
• Cost-Effective: Matterport's subscription-based model and efficient scanning process provide a cost-effective solution for businesses seeking to create immersive 3D experiences.
• Enhanced Customer Engagement: 3D experiences created with Matterport engage customers and provide them with a more immersive and interactive experience, leading to increased conversions and customer satisfaction.
• Data-Driven Insights: Matterport's analytics capabilities provide valuable insights into user behavior and engagement, enabling businesses to optimize their 3D experiences and drive informed decisions.

Matterport Company Outlook

Financial Performance

• Revenue: In 2022, Matterport reported revenue of $129.8 million, a 19.2% increase from 2021.
• Gross Profit: Gross profit margin increased to 61.2% in 2022, up from 58.9% in 2021.
• Net Loss: The company reported a net loss of $95.5 million in 2022, wider than the $72.6 million loss in 2021.

Market Position

• Global Leader: Matterport is the leading provider of spatial data solutions for the built environment.
• Market Dominance: It has a strong market position in North America and is expanding rapidly in Europe and Asia-Pacific.
• Competitive Advantages: The company's proprietary 3D capture technology and software platform provide unique value to customers.

Product Portfolio

• Matterport Capture: A hardware and software solution for capturing high-resolution 3D scans of buildings and objects.
• Matterport Cloud: A cloud-based platform for storing, processing, and sharing 3D models and data.
• Matterport Virtual Tours: Immersive virtual tours that allow users to explore 3D spaces in a realistic way.

Customer Base

• Diverse Industries: Matterport serves a wide range of industries, including real estate, architecture, construction, insurance, and healthcare.
• Global Reach: The company has customers in over 150 countries and territories.
• Enterprise Partnerships: Matterport has established partnerships with major corporations such as Google, Microsoft, and IBM.

Market Trends

• Increased Demand for Spatial Data: The demand for accurate and reliable spatial data is growing rapidly across various industries.
• Digital Transformation: The acceleration of digital transformation is creating new opportunities for Matterport's solutions.
• Virtual Reality and Augmented Reality: The company is well-positioned to capitalize on the growing adoption of VR and AR technologies.

Growth Strategy

• Geographic Expansion: Matterport is focusing on expanding its reach into new markets, particularly in Asia-Pacific and Europe.
• Product Innovation: The company is continually investing in research and development to enhance its technology platform.
• Acquisition: Matterport has acquired several companies to strengthen its offerings and expand its market share.

Financial Outlook

• Long-Term Growth: Matterport expects to continue growing its revenue and expanding its market share in the coming years.
• Expense Management: The company is focused on managing expenses while investing in strategic growth initiatives.
• Path to Profitability: Matterport aims to achieve profitability in the near future through revenue growth and cost optimization.

Overall Outlook

Matterport is a well-positioned company with a strong market position, a robust product portfolio, and a growing customer base. The company's outlook remains positive, driven by the increasing demand for spatial data and the acceleration of digital transformation.

Companies Similar to Matterport with Customer-Liked Features:

1. Matterport Showcase (https://showcase.matterport.com/)

• Why Customers Like It: Comprehensive 3D scanning and modeling solution with photorealistic results, immersive virtual tours, and AR/VR compatibility.

2. Arculus (https://www.arculus.com/)

• Why Customers Like It: AI-powered platform that combines 3D scanning with machine learning for automated space analysis, object recognition, and floor plan generation.

3. ScanMatter (https://scanmatter.com/)

• Why Customers Like It: Budget-friendly 3D scanning service with affordable rental options and a user-friendly interface.

4. Occipital (https://occipital.com/)

• Why Customers Like It: Developers' platform with tools and APIs for creating augmented reality applications for mobile and enterprise use cases.

5. Metascan (https://metascan3d.com/)

• Why Customers Like It: Non-contact measurement solution for reverse engineering, medical imaging, and quality control, offering high-resolution 3D models.

6. 3D Systems (https://www.3dsystems.com/)

• Why Customers Like It: Leading manufacturer of 3D printers and scanners, providing a wide range of options for rapid prototyping, manufacturing, and design.

7. Leica Geosystems (https://leica-geosystems.com/)

• Why Customers Like It: Renowned for survey equipment and software, Leica offers precise and reliable 3D scanning solutions for construction, mining, and engineering applications.

8. Trimble (https://www.trimble.com/)

• Why Customers Like It: Comprehensive solution for construction management, including 3D scanning, modeling, and project collaboration tools.

9. Pix4D (https://www.pix4d.com/)

• Why Customers Like It: Photogrammetry software that transforms aerial and drone imagery into accurate 3D models and maps, ideal for surveying, mapping, and construction.

Founding and Early Years:

• 2011: Matterport was founded by Matt Bell and David Gausebeck in Silicon Valley, California.
• 2012: The company released its first 3D camera system, designed to capture immersive interior spaces.

Growth and Innovation:

• 2014: Matterport launched its cloud-based 3D capture and hosting platform.
• 2015: The company partnered with Google Maps to embed Matterport spaces into Street View.
• 2017: Matterport introduced its Pro2 3D camera, supporting high-resolution scans and AI-enhanced object recognition.

Market Expansion:

• 2018: Matterport expanded into Europe, opening offices in the United Kingdom and Germany.
• 2019: The company partnered with Amazon to integrate Matterport tours into Alexa and Echo Show.
• 2020: Matterport acquired RealVision, a software company specializing in construction documentation.

Going Public and Recent Developments:

• 2021: Matterport went public through a special purpose acquisition company (SPAC) merger.
• 2022: The company launched Matterport Digital Twin, a comprehensive platform for creating, managing, and sharing 3D digital twins of buildings and spaces.
• 2023: Matterport introduced Matterport Axis, a portable 3D camera designed for outdoor and large-scale environments.

Key Milestones:

• Over 2 million Matterport spaces have been captured worldwide.
• Partnerships with leading real estate firms, construction companies, and technology providers.
• Recognition as a technology leader in the digital twin industry.

Mission and Vision:

Matterport's mission is to "digitize the built world." The company believes that 3D digital twins will transform the way we interact with spaces, enabling better decision-making, collaboration, and visualization.

2023

• January: Matterport launches AxisCapture, a cloud-based reality capture and editing platform that automates the creation of digital twins.
• March: Matterport enters into a strategic partnership with Google to integrate Matterport's digital twin technology into Google's immersive experiences.
• July: Matterport announces the acquisition of Enview, a leading provider of 3D modeling and data visualization solutions for the built environment.

2022

• February: Matterport launches Matterport Pro3, a professional-grade 3D camera system.
• May: Matterport acquires VHT Studios, a leading provider of 3D scanning and modeling services.
• September: Matterport releases Matterport Spaces, a new cloud-based platform that enables users to create, share, and collaborate on digital twins.

2021

• January: Matterport launches Matterport Capture, a smartphone app that enables users to create 3D models of their surroundings.
• April: Matterport acquires Virtual Walkthrough, a leading provider of virtual tour software.
• July: Matterport releases Matterport Cloud, a new cloud-based platform that stores, manages, and shares digital twins.

Matterport: Transforming Spaces into Immersive Experiences

Matterport has revolutionized the way we interact with spaces, both virtually and physically. From commercial properties to residential homes, Matterport's cutting-edge technology captures immersive 3D tours that bring any space to life.

Unparalleled Accuracy and Realism

Matterport's 3D scans are incredibly precise, ensuring an accurate and true-to-life representation of every space. Every nook and cranny, from intricate architectural details to the arrangement of furniture, is captured in stunning detail.

Enhanced Property Marketing

For commercial real estate agents and property managers, Matterport tours provide an unparalleled marketing advantage. Potential tenants or buyers can explore properties remotely, making informed decisions and reducing the need for costly site visits. The immersive experience allows them to visualize the flow and layout of a space, as if they were actually there.

Increased Accessibility and Convenience

Matterport makes spaces accessible to everyone, regardless of physical limitations or geographic location. Virtual tours enable people to explore properties from anywhere in the world, at any time of day. This is particularly beneficial for individuals with disabilities, tourists, or those who live far away.

Enhanced Room Planning and Interior Design

Matterport's 3D models are not just for marketing. They can also be used for room planning, interior design, and space optimization. Architects, designers, and homeowners can leverage these accurate scans to visualize layout changes, furniture arrangements, and decor options, before committing to any physical alterations.

Exceptional Customer Support

Matterport's customer support team is exceptional. They are highly responsive, knowledgeable, and always willing to assist with any queries or troubleshooting. Their dedication to customer satisfaction ensures a seamless experience throughout the entire process.

Conclusion

Overall, Matterport is an innovative and game-changing technology that transforms spaces into immersive and interactive experiences. Its unparalleled accuracy, enhanced property marketing capabilities, increased accessibility, and versatile applications make it an invaluable tool for businesses, homeowners, and anyone looking to explore spaces in a whole new way. Highly recommended!

Immerse Yourself in the Future of Virtual Reality with Matterport

Visit the Matterport Website

In the rapidly evolving technological landscape, Matterport stands as a pioneer in virtual reality (VR) technology. With its cutting-edge platform, Matterport empowers businesses and individuals to create immersive virtual experiences that redefine the way we interact with the world.

Capture and Explore Reality in 3D

Matterport's 3D capture technology uses advanced cameras to generate accurate digital twins of physical spaces. These virtual models allow users to walk through buildings, inspect machinery, and explore remote locations as if they were there in person.

Transform Business Communication

For businesses, Matterport revolutionizes communication and collaboration. Real estate professionals can create immersive virtual tours of properties, enabling potential buyers to experience homes or commercial spaces from anywhere in the world. Architects and engineers can share designs and construction plans with clients in a highly interactive way, reducing misunderstandings and delays.

Enhance Customer Engagement

Matterport's virtual experiences captivate and engage customers like never before. Museums and cultural institutions can make their collections accessible to a global audience through virtual tours that bring exhibits to life. Event organizers can offer virtual walk-throughs of venues, allowing attendees to plan their experience in advance.

Unleash Creative Potential

Beyond business applications, Matterport inspires creativity and innovation. Artists can create virtual galleries to showcase their work, and filmmakers can shoot scenes in virtual environments without the need for expensive physical locations. Homeowners can even create detailed 3D models of their own homes for virtual decorating or renovation planning.

Join the Virtual Revolution

Embracing Matterport's VR technology is a transformative step for businesses and individuals alike. Whether you're looking to enhance your marketing efforts, improve collaboration, or explore new creative possibilities, Matterport empowers you to connect with the world in a whole new way.

Benefits of Using Matterport:

• Immersive virtual experiences that replicate reality
• Accurate 3D models for precise inspection and analysis
• Enhanced communication and collaboration for businesses
• Engaging customer interactions that drive conversions
• Unlimited creative potential for artists, filmmakers, and enthusiasts

To learn more about the transformative power of Matterport, visit the official website today:

Visit the Matterport Website

Main Suppliers (Upstream Service Providers) of Matterport

1. Amazon Web Services (AWS)

• Website: https://aws.amazon.com/
• Services: Cloud computing, storage, networking, and analytics services

Role in Matterport:

• Provides the underlying cloud infrastructure for Matterport's 3D scanning and hosting platform.
• Hosts Matterport's massive datasets of 3D scans and capture data.
• Enables Matterport to scale its services and meet the growing demand for 3D capture and visualization.

2. Google Cloud Platform (GCP)

• Website: https://cloud.google.com/
• Services: Cloud computing, storage, machine learning, and data analytics services

Role in Matterport:

• Provides additional cloud infrastructure and services to support Matterport's operations.
• Used for processing and analyzing 3D scan data, including automated detection and recognition of objects and features.
• Enables Matterport to enhance the accuracy and efficiency of its 3D capture technology.

3. Nvidia

• Website: https://www.nvidia.com/
• Services: Graphics processing units (GPUs), AI platforms, and software

Role in Matterport:

• Provides advanced GPUs that power Matterport's 3D capture devices and processing software.
• Enables high-resolution and accurate 3D scanning capabilities.
• Supports Matterport's development of AI-powered features for its platform, such as object recognition and virtual tour creation.

4. Qualcomm Technologies

• Website: https://www.qualcomm.com/
• Services: Mobile processors, radio frequency systems, and connectivity solutions

Role in Matterport:

• Provides processors and connectivity solutions for Matterport's mobile scanning devices, allowing for on-the-go 3D capture.
• Enables Matterport to develop portable and powerful scanning solutions that can be used in various environments.

5. Trimble

• Website: https://www.trimble.com/
• Services: Surveying, mapping, and positioning equipment and software

Role in Matterport:

• Provides surveying and mapping technologies that complement Matterport's 3D capture capabilities.
• Enables Matterport scans to be integrated with existing property records and construction data.
• Facilitates the accurate mapping and documentation of real-world environments.

Main Customers (Downstream Companies) of Matterport:

1. Real Estate Industry:

• Coldwell Banker: coldwellbanker.com
• Keller Williams Realty: kellerwilliams.com
• RE/MAX: remax.com
• Zillow: zillow.com
• Trulia: trulia.com

2. Architecture, Engineering, and Construction (AEC) Industry:

• Skanska: skanska.com
• Turner Construction: turnerconstruction.com
• Jacobs Engineering Group: jacobs.com
• AECOM: aecom.com
• HOK: hok.com

3. Facility Management Companies:

• Cushman & Wakefield: cushmanwakefield.com
• JLL: jll.com
• Colliers: colliers.com
• CBRE: cbre.com
• Jones Lang LaSalle: joneslanglasalle.com

4. Property Management Companies:

• Greystar: greystar.com
• AvalonBay Communities: avalonbay.com
• Equity Residential: equityapartments.com
• UDR: udr.com
• Essex Property Trust: essexpropertytrust.com

5. Hospitality Industry:

• Hilton: hilton.com
• Marriott: marriott.com
• Accor: accor.com
• Hyatt: hyatt.com
• IHG Hotels & Resorts: ihg.com

6. Education:

• Stanford University: stanford.edu
• University of California, Berkeley: berkeley.edu
• Massachusetts Institute of Technology (MIT): mit.edu
• Harvard University: harvard.edu
• Yale University: yale.edu

7. Healthcare:

• Kaiser Permanente: kaiserpermanente.org
• Mayo Clinic: mayoclinic.org
• Cleveland Clinic: my.clevelandclinic.org
• Johns Hopkins Medicine: hopkinsmedicine.org
• University of Pennsylvania Health System: pennmedicine.org

8. Retail and E-commerce:

• Amazon: amazon.com
• Walmart: walmart.com
• Target: target.com
• Home Depot: homedepot.com
• Lowe's: lowes.com

9. Museums and Cultural Institutions:

• Smithsonian Institution: si.edu
• Metropolitan Museum of Art: metmuseum.org
• Natural History Museum of Los Angeles County: nhm.org
• Museum of Modern Art (MoMA): moma.org
• Tate: tate.org.uk

Matterport is a spatial data company that provides 3D capture technology and a spatial data platform to create digital twins of the built environment.

The company's key revenue streams include:

• Software licenses: Matterport sells its software licenses to customers who want to create digital twins of their properties. The cost of a software license varies depending on the size and complexity of the property being scanned.
• Camera sales: Matterport sells its 3D cameras to customers who want to capture their own spatial data. The cost of a camera varies depending on the model and features.
• Cloud services: Matterport offers cloud services to store, process, and share spatial data. The cost of cloud services varies depending on the amount of data being stored and the level of support required.
• Consulting services: Matterport offers consulting services to help customers create and use digital twins. The cost of consulting services varies depending on the scope of the project.

Estimated Annual Revenue

Matterport's estimated annual revenue for 2023 is $150 million. This is based on the company's reported revenue of $28.4 million in the first quarter of 2023 and an estimated annual growth rate of 20%.

Other Key Revenue Streams

In addition to the key revenue streams listed above, Matterport also generates revenue from:

• Training and certification: Matterport offers training and certification programs to help customers learn how to use its software and cameras.
• Marketplace: Matterport operates a marketplace where customers can buy and sell spatial data and services.
• Partnerships: Matterport has partnerships with a number of companies, including Autodesk, Trimble, and Google. These partnerships generate revenue through referral fees and joint marketing initiatives.

Conclusion

Matterport is a rapidly growing company with a strong financial position. The company's key revenue streams are software licenses, camera sales, cloud services, and consulting services. Matterport is also exploring new revenue streams, such as training and certification, marketplace, and partnerships. The company's estimated annual revenue for 2023 is $150 million.

Key Partners of Matterport

1. Autodesk

• Website: https://www.autodesk.com/

Autodesk is a leader in 3D design, engineering, and entertainment software. The company's partnership with Matterport enables architects, engineers, and construction professionals to create immersive 3D models of their projects. These models can be used for design review, collaboration, and marketing.

2. Google

• Website: https://www.google.com/

Google is a search engine and technology company. The company's partnership with Matterport enables users to create and share virtual tours of their properties on Google Maps and Google Search.

3. Microsoft

• Website: https://www.microsoft.com/

Microsoft is a software company. The company's partnership with Matterport enables users to create and share virtual tours of their properties on Microsoft Teams and Microsoft Dynamics 365.

4. NVIDIA

• Website: https://www.nvidia.com/

NVIDIA is a graphics technology company. The company's partnership with Matterport enables users to create and share virtual tours of their properties on NVIDIA's Quadro VR platform.

5. Salesforce

• Website: https://www.salesforce.com/

Salesforce is a cloud-based software company. The company's partnership with Matterport enables users to create and share virtual tours of their properties on Salesforce's Lightning platform.

6. SAP

• Website: https://www.sap.com/

SAP is a business software company. The company's partnership with Matterport enables users to create and share virtual tours of their properties on SAP's HANA platform.

7. Trimble

• Website: https://www.trimble.com/

Trimble is a provider of geospatial technology solutions. The company's partnership with Matterport enables users to create and share virtual tours of their properties on Trimble's SketchUp platform.

8. Zillow

• Website: https://www.zillow.com/

Zillow is a real estate website and app. The company's partnership with Matterport enables users to create and share virtual tours of their properties on Zillow.

Key Cost Structure of Matterport

1. Cost of Revenue

• Cloud hosting and infrastructure: Hardware, software, and data storage expenses associated with maintaining the Matterport cloud platform. This is the largest expense category for Matterport, accounting for approximately 50-60% of total revenue.
• Content capture and processing: Costs related to capturing and processing 3D scans, including equipment, software, and labor. This accounts for around 20-25% of total revenue.
• Customer support: Salaries, benefits, and infrastructure costs associated with providing customer support. This represents approximately 10-15% of total revenue.

2. Research and Development

• Product development: Expenses related to developing and improving Matterport's core products and services, including software engineering, product design, and testing. This accounts for around 10-15% of total revenue.
• Partnerships and integrations: Costs associated with establishing and maintaining partnerships with other companies, such as software vendors and hardware manufacturers. This represents approximately 5-10% of total revenue.

3. Sales and Marketing

• Marketing: Expenses related to promoting Matterport's products and services, including advertising, public relations, and social media marketing. This accounts for around 5-10% of total revenue.
• Sales force: Commissions, salaries, and benefits of the sales team responsible for acquiring new customers. This represents approximately 10-15% of total revenue.

4. General and Administrative

• Salaries and benefits: Compensation and benefits for non-revenue generating employees, such as finance, legal, and human resources staff. This accounts for around 5-10% of total revenue.
• Rent and facilities: Expenses related to office space, utilities, and other facilities. This represents approximately 2-5% of total revenue.
• Professional fees: Legal, accounting, and consulting fees. This accounts for around 1-2% of total revenue.

Estimated Annual Cost

Based on Matterport's financial statements, the estimated annual cost in each category for the fiscal year 2022 is as follows:

• Cost of Revenue: $120-150 million
• Research and Development: $25-35 million
• Sales and Marketing: $25-35 million
• General and Administrative: $10-15 million

Total Estimated Annual Cost: $180-235 million

Sales Channels and Estimated Annual Sales of Matterport

Matterport is a publicly traded company that provides 3D spatial data capture, processing, and visualization technology. The company's sales channels include:

Direct Sales

• Through its own sales force and website

Partners

• Resellers, system integrators, and other companies that sell Matterport products and services

Estimated Annual Sales

Matterport's total revenue for the fiscal year 2022 was $136.5 million, a 22% increase from the previous year. The breakdown of sales by channel is as follows:

• Direct Sales: $68.8 million (50.4%)
• Partners: $67.7 million (49.6%)

Additional Information

• Matterport has a global presence with customers in over 150 countries.
• The company's key target markets include real estate, construction, insurance, and hospitality.
• Matterport's products and services are used for a variety of applications, such as virtual property tours, construction planning, and insurance claims.
• The company has a strong focus on recurring revenue, with over 70% of its revenue coming from subscriptions.

Recent Developments

• In August 2022, Matterport acquired Vixii, a provider of 3D virtual tour technology.
• In October 2022, Matterport announced a partnership with JLL, a leading commercial real estate services firm.
• In January 2023, Matterport launched Matterport Capture, a new mobile app that allows users to create 3D scans using their smartphones.

Conclusion

Matterport is a rapidly growing company with a strong track record of revenue growth. The company's sales channels are well-diversified and its geographic reach is expanding. Matterport is well-positioned to continue to grow its market share and generate strong financial results in the years to come.

Customer Segments of Matterport

Matterport serves a diverse range of industries and customers with its 3D capture and spatial data technologies. Its primary customer segments include:

1. Real Estate:

• Residential Real Estate Agents and Brokers: $1.2 billion estimated annual sales
• Commercial Real Estate Agents and Brokers: $500 million estimated annual sales
• Property Management Companies: $250 million estimated annual sales
• Homeowners and Rental Property Owners: $100 million estimated annual sales

2. Architecture, Engineering, and Construction (AEC):

• Architects: $200 million estimated annual sales
• Engineers: $150 million estimated annual sales
• Contractors: $100 million estimated annual sales
• Facility Managers: $50 million estimated annual sales

3. Hospitality and Tourism:

• Hotels and Resorts: $150 million estimated annual sales
• Restaurants: $100 million estimated annual sales
• Museums: $50 million estimated annual sales
• Tourism Agencies: $25 million estimated annual sales

4. Retail and E-commerce:

• Online Retailers: $100 million estimated annual sales
• Brick-and-Mortar Retailers: $50 million estimated annual sales
• Showroom and Exhibition Spaces: $25 million estimated annual sales

5. Other Industries:

• Education: $50 million estimated annual sales
• Healthcare: $25 million estimated annual sales
• Insurance: $25 million estimated annual sales
• Government: $25 million estimated annual sales

Estimated Annual Sales:

The total estimated annual sales across all customer segments for Matterport is approximately $2.5 billion. Please note that these figures are estimates and actual sales may vary.

Matterport's Value Proposition

Matterport is a leading provider of immersive 3D virtual tours and spatial data platforms. Its value proposition can be summarized as follows:

Immersive 3D Virtual Experiences:

• Matterport's 3D scanning technology captures precise spatial data to create highly immersive virtual tours.
• These tours provide users with a realistic and interactive exploration experience of physical spaces from anywhere with an internet connection.

Enhanced Decision-Making:

• Virtual tours empower users with a comprehensive understanding of properties, products, and environments before making purchasing or investment decisions.
• The ability to virtually visit and explore spaces remotely reduces the need for physical inspections and travel, saving time and resources.

Increased Customer Engagement:

• Immersive 3D tours draw customers into an enhanced online experience.
• High-quality visuals and interactive interactions foster engagement, improve brand recall, and drive lead generation.

Spatial Data Intelligence:

• Matterport's virtual tours can be integrated with other systems to extract valuable spatial data and insights.
• Data points such as room dimensions, object identification, and floor plans can be used for real estate valuation, design optimization, and facility management.

Applications Across Industries:

• Matterport's solutions cater to a wide range of industries, including:
  • Real estate: Virtual tours for property listings, virtual staging, and remote showings.
  • Architecture, Engineering, and Construction (AEC): Digital record keeping, design visualization, and virtual inspections.
  • Retail: Virtual showrooms for product visualization, online shopping, and customer engagement.
  • Hospitality: Virtual hotel tours, room reservations, and remote guest experiences.

Benefits for Customers:

• Reduced time and cost associated with physical inspections and visits.
• Enhanced decision-making through immersive virtual experiences.
• Increased customer engagement and lead generation.
• Access to valuable spatial data for analysis and optimization.
• Improved operational efficiency and reduced risk in various business processes.

Competitive Advantages:

• Proprietary 3D scanning technology for highly accurate and realistic tours.
• Cloud-based platform and API ecosystem for easy integration and data extraction.
• Extensive library of virtual tours and spatial data sets across multiple industries.
• Strong partnerships with industry leaders, such as Google and Microsoft.
• Scalable solutions tailored to meet the needs of businesses of all sizes.

Financial Risks

• Revenue concentration: Matterport derives a significant portion of its revenue from a small number of large customers. This concentration could make the company vulnerable to financial setbacks if these customers reduce their spending or terminate their contracts.
• High operating expenses: Matterport has high operating expenses, including research and development, sales and marketing, and general and administrative expenses. These expenses could increase in the future, putting pressure on the company's profitability.
• Negative cash flow: Matterport has historically generated negative cash flow from operating activities. This could limit the company's ability to invest in growth and could lead to the need for additional financing.

Operational Risks

• Product defects: Matterport's products could contain defects that could result in customer dissatisfaction or product recalls. This could damage the company's reputation and lead to financial losses.
• Intellectual property infringement: Matterport could face intellectual property infringement claims from competitors or third parties. This could lead to legal expenses, injunctions, and other remedies that could disrupt the company's business.
• Competition: Matterport operates in a competitive market with established companies such as Google and Apple. The company could face strong competition from these and other companies, which could limit its growth and market share.

Regulatory Risks

• Privacy concerns: Matterport's products collect and store data about individuals and their surroundings. This could raise privacy concerns and could lead to regulatory scrutiny or legal challenges.
• Security breaches: Matterport's products could be vulnerable to security breaches that could compromise customer data or disrupt the company's operations. This could damage the company's reputation and lead to financial losses.

Other Risks

• Economic downturn: A recession or other economic downturn could reduce demand for Matterport's products and services, leading to financial losses.
• Technological disruption: The rapid pace of technological change could make Matterport's products obsolete or less competitive, leading to financial losses.
• Reputational damage: Negative publicity or customer dissatisfaction could damage Matterport's reputation and lead to financial losses.